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Insight Forum Meeting Overview, Global Marketer Week (March 2025)
Read more about "Insight Forum Meeting Overview, Global Marketer Week (March 2025)"Overview of the WFA Insight Forum meeting, held in Brussels as part of Global Marketer Week
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Media & analyticsThe rise of insights partnerships
Read more about "The rise of insights partnerships"Insights can make the difference between seizing an opportunity and missing the market. Ioana Danila, Senior Manager, Global Insights at WFA, explains how insights leaders can unlock greater strategic impact through stronger partnerships.
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Benchmark: Marketing Mix Modelling (MMM) partners in EMEA
Read more about "Benchmark: Marketing Mix Modelling (MMM) partners in EMEA"Which vendors are WFA members using for Marketing Mix Modelling (MMM), and what drives their choice? This latest benchmark gathers peer feedback on key MMM partners.
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Benchmark: Industry insights and intelligence
Read more about "Benchmark: Industry insights and intelligence"The latest WFA benchmark on Industry Insights is now available to members.
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Benchmark: Insights investments & budgets 2025
Read more about "Benchmark: Insights investments & budgets 2025"How are leading brands investing in consumer insights and market research? The latest WFA Insights Forum Benchmark explores how companies are balancing traditional research with emerging AI-powered methodologies, shifting budgets, and evaluating the ROI of insights.
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Insight Forum Meeting Overview (December 2024)
Read more about "Insight Forum Meeting Overview (December 2024)"Overview of the Insight Forum, part of Forum Connect NYC, December 2024
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Insight Forum Meeting Overview (November 2024)
Read more about "Insight Forum Meeting Overview (November 2024)"Overview of the Insight Forum held remotely, November 2024
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Insight Forum Meeting Overview (September 2024)
Read more about "Insight Forum Meeting Overview (September 2024)"Overview of the Insight Forum held in Geneva, September 2024
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Media & analyticsAIHow AI could augment human insights
Read more about "How AI could augment human insights"New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at the WFA, explains how it is enabling a more strategic approach.
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Media & analyticsGlobal Marketer WeekForum ConnectEvery brand needs a stronger insight function
Read more about "Every brand needs a stronger insight function"Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana Danila, Senior Manager, Global Insights at WFA, makes the case for greater investment.
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Insight Forum Meeting Overview (June 2024)
Read more about "Insight Forum Meeting Overview (June 2024)"Overview of the Insight Forum held remotely, 27th June 2024
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Insight Forum Meeting Overview, GMW 2024 (May 2024)
Read more about "Insight Forum Meeting Overview, GMW 2024 (May 2024)"Overview of the Insight Forum held in Toronto, May 2024
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AIBenchmark: AI in the Insights practice
Read more about "Benchmark: AI in the Insights practice"WFA member benchmark exploring how WFA members are incorporating AI in their insights practice.
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Insight Forum Connect meeting overview (March 2024)
Read more about "Insight Forum Connect meeting overview (March 2024)"Overview of the Insight Forum held in Amsterdam, March 2024
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Marketing effectivenessInsight Forum Connect meeting overview (November 2023)
Read more about "Insight Forum Connect meeting overview (November 2023)"Overview of the Insight Forum held in New York City in November 2023
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Benchmark: Measuring the ROI of the Insights function
Read more about "Benchmark: Measuring the ROI of the Insights function"WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.
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Media & analyticsBenchmark: Consumer Intimacy Programs
Read more about "Benchmark: Consumer Intimacy Programs"WFA member benchmark on perspectives on Consumer Intimacy Programs
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Benchmark: Insights Core Competencies
Read more about "Benchmark: Insights Core Competencies"WFA member benchmark on the key skills insights leaders are focusing on
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Benchmark: Consumer segmentation partners in APAC
Read more about "Benchmark: Consumer segmentation partners in APAC"WFA member benchmark on identifying segmentation suppliers in APAC
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Insight Forum Meeting Overview (September 2023)
Read more about "Insight Forum Meeting Overview (September 2023)"From Insights to Foresights
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Media & analyticsSpotlight: Spark more insights-driven decisions with generative AI
Read more about "Spotlight: Spark more insights-driven decisions with generative AI"Generative AI can’t make big decisions for you, but it can help you make better decisions.
