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Marketing capabilitiesMarketing Capability Forum Meeting Overview, NYC (April 2025)
Read more about "Marketing Capability Forum Meeting Overview, NYC (April 2025)"Overview of the Marketing Capability forum held in New York City on 24th April 2025
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In House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI
Read more about "In House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI"OLIVER's Richard Stainer joins WFA's In-House Forum to share how in-house teams can equip themselves with the latest technologies and tools to succeed in the age of disruption
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What’s holding back brilliant ideas?
Read more about "What’s holding back brilliant ideas?"The BetterIdeas Project, a new global study, reveals the challenges stopping creative ideas from flourishing. Julia Kraft, Associate Director, Global Marketing Services sheds light on key opportunities for change.
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Agency managementIn-House Forum Meeting Overview (March 2025)
Read more about "In-House Forum Meeting Overview (March 2025)"Overview of the In-House forum held remotely on 27th March 2025
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Agency managementCreativitySpotlight: Evaluating Better Ideas
Read more about "Spotlight: Evaluating Better Ideas"Discover an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that WFA partnered on that tackles one of the toughest challenges for marketers: evaluating ideas.
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Agency managementEvaluating Better Ideas
Read more about "Evaluating Better Ideas"The BetterIdeas Project, a pioneering global study in collaboration with WFA, addressing one of the most complex challenges facing marketers today: evaluating ideas effectively.
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Agency managementMarketing structureIn-House Forum Meeting Overview (Jan 2025)
Read more about "In-House Forum Meeting Overview (Jan 2025)"Overview of the In-House forum held remotely on 23rd January 2025
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Marketing Capability Meeting Overview (Feb 2025)
Read more about "Marketing Capability Meeting Overview (Feb 2025)"Overview of the Marketing Capability forum held remotely on 11th February 2025
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Marketing capabilities
Benchmark: Marketing academy development and management
Read more about "Benchmark: Marketing academy development and management"WFA member benchmark on best practices for developing and maintaining a marketing academy
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Marketing capabilitiesMarketing Capability Forum Meeting Overview (October 2024)
Read more about "Marketing Capability Forum Meeting Overview (October 2024)"Overview of the WFA Marketing Capability Forum held in person in London
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CreativityAICMO ForumCMO Forum Meeting Overview, London (October 2024)
Read more about "CMO Forum Meeting Overview, London (October 2024)"Overview of the WFA CMO Forum held in person in London
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Marketing capabilities
Benchmark: Sustainability Capability
Read more about "Benchmark: Sustainability Capability"WFA member benchmark on industry best practices for building capability specifically around sustainability topics.
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CreativityMarketing capabilitiesMarketing operationsSpotlight: The Timeless Importance of the Show
Read more about "Spotlight: The Timeless Importance of the Show"Guest speaker Orlando Wood joins us for a deep dive on showmanship advertising.
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Marketing technologyCMO ForumMarketing capabilitiesMarketing technology
Benchmark: Social Media Marketing Tools
Read more about "Benchmark: Social Media Marketing Tools"WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening
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AIMarketing capabilities
Benchmark: Generative AI Upskilling
Read more about "Benchmark: Generative AI Upskilling"WFA benchmark on upskilling marketing teams on the topic of generative AI
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Marketing capabilities
Benchmark: Centralised Marketing Hub
Read more about "Benchmark: Centralised Marketing Hub"WFA member benchmark on centralising marketing assets and resources into a singular platform
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Marketing capabilitiesMarketing operationsNavigating the Complexity of Marketing Capability Measurement
Read more about "Navigating the Complexity of Marketing Capability Measurement"Proving the impact of capability building is vital, says WFA Associate Director, Global Marketing Services, Julia Kraft, as she outlines the latest report from the WFA Marketing Capability Forum.
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Marketing effectivenessMarketing capabilitiesMarketing Capability Forum Meeting Overview (March 2024)
Read more about "Marketing Capability Forum Meeting Overview (March 2024)"Overview of Marketing Capability Forum held remotely on 21st March 2024.
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Marketing effectivenessMarketing capabilities
Measuring Marketing Capability Impact
Read more about "Measuring Marketing Capability Impact"WFA report on marketing capability impact measurement, conducted in partnership with Oxford.
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Agency managementIn-housingMarketing structureCMO ForumMarketing operationsSpotlight: Housekeeping: In-house agency trends and challenges
Read more about "Spotlight: Housekeeping: In-house agency trends and challenges"WFA webinar on in-house agency trends and challenges
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Agency managementIn-housingMarketing capabilitiesIn-housing set for rapid and continued growth at major multinationals
Read more about "In-housing set for rapid and continued growth at major multinationals"According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21% actively considering one. According to that same survey, 70% already have strategic capabilities in-house and many plan to shift new tasks from external agencies over the next three years.
