Posts about Laura Baeyens

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    “Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes
    Inclusive marketing

    “Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes

    Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on DEI and sustainability.

    Read more about "“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes"
  2.    Facing the Firestorm
    Inclusive marketing

    Facing the Firestorm

    How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, WFA's strategic partner for Diversity, Equity and Inclusion, sum up the key lessons from a recent WFA webinar on campaign backlash.

    Read more about "Facing the Firestorm"
  3.    Top priorities for Global Marketer of the Year nominees
    Global Marketer of the Year

    Top priorities for Global Marketer of the Year nominees

    With nominations for WFA Global Marketer of the Year 2023 open until October 11, members of the expert jury were asked to share their views on what Global Marketer of the Year nominees should focus on to drive their businesses and the industry forward.

    Read more about "Top priorities for Global Marketer of the Year nominees"
  4.    WFA President’s Awards recognise exceptional industry initiatives around the world
    Global Marketer WeekPresident's Awards

    WFA President’s Awards recognise exceptional industry initiatives around the world

    Industry Associations from Belgium, Colombia, Kenya, Sweden and the UK recognised for outstanding marketing leadership as Brazil receives special award.

    Read more about "WFA President’s Awards recognise exceptional industry initiatives around the world"
  5.    Walking the talk on climate change
    Sustainability

    Walking the talk on climate change

     Laura Baeyens, WFA's communications manager, shares on the WFA team’s sustainability journey and making the organisation’s operations carbon-neutral

    Read more about "Walking the talk on climate change"