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Spotlight: A Mid-Year Agency Roundup - Beyond the Surface
Read more about "Spotlight: A Mid-Year Agency Roundup - Beyond the Surface"In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
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AIWFA at Grab, Meeting Overview (April 2025)
Read more about "WFA at Grab, Meeting Overview (April 2025)"Overview of the event held at Grab HQ in Singapore on the 24th of April.
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Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technologyKnowledge Spotlight: Growing a Global Brand in Local Soil
Read more about "Knowledge Spotlight: Growing a Global Brand in Local Soil"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview (April 2025)
Read more about "Sourcing Forum Meeting Overview (April 2025)"Overview of the Sourcing Forum meeting held remotely on the 2nd April 2025
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Sourcing Forum Meeting Overview, Global Marketer Week (March 2025)
Read more about "Sourcing Forum Meeting Overview, Global Marketer Week (March 2025)"Overview of the WFA Sourcing Forum meeting, held in Brussels as part of Global Marketer Week
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Marketing procurementAIMarketing procurementThe impact of GenAI on partner management
Read more about "The impact of GenAI on partner management"This session explored the impact of GenAI on partner management and took place on 2 April 2025 during a Sourcing Forum meeting.
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Agency managementBenchmark: Innovation in production
Read more about "Benchmark: Innovation in production"WFA member survey on the topic of suggested content production companies in Asia Pacific (or with global reach)
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Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology
Knowledge Spotlight: AI and the Future of Search
Read more about "Knowledge Spotlight: AI and the Future of Search"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Media & analyticsMarketing effectivenessMarketing technologyMarketing technology
Knowledge Spotlight: Marketing Mix Modelling 101
Read more about "Knowledge Spotlight: Marketing Mix Modelling 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview (February 2025)
Read more about "Sourcing Forum Meeting Overview (February 2025)"Overview of the WFA Sourcing Forum meeting, held remotely on 26th February 2025.
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CMOCMO Forum Meeting Overview (March 2025)
Read more about "CMO Forum Meeting Overview (March 2025)"Overview of the WFA CMO Forum meeting held in person in Singapore on the 4th of March.
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Marketing effectivenessThe building blocks of effectiveness
Read more about "The building blocks of effectiveness"Defining marketing effectiveness is key if marketers are to justify investment and deliver on the profession’s promise of brand growth. Silas Lewis-Meilus, Global Head of Media Operations at Haleon, explains.
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Agency management
Knowledge Spotlight: Media Management in China for 2025 and beyond
Read more about "Knowledge Spotlight: Media Management in China for 2025 and beyond"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Influencer marketingMarketing capabilitiesMarketing operations
Spotlight: More effective B2B influencer marketing
Read more about "Spotlight: More effective B2B influencer marketing"From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can drive transformative outcomes.
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Media & analyticsMarketing effectivenessMarketing procurementMarketing technologyDigital media transformationMarketing capabilitiesMarketing procurementMarketing technology
Knowledge Spotlight: Search Engine Optimisation (SEO) 101
Read more about "Knowledge Spotlight: Search Engine Optimisation (SEO) 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Spotlight: A 2024 Agency Roundup - Beyond the Surface
Read more about "Spotlight: A 2024 Agency Roundup - Beyond the Surface"Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome challenges, as emphasized in a comprehensive session by Bruno Gralpois from Agency Mania Solutions.
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Advertising & policyAgency managementMarketing effectivenessMarketing procurementMarketing technologyMarketing capabilitiesMarketing procurementMarketing technology
Knowledge Spotlight: Trends in the APAC New Business Landscape
Read more about "Knowledge Spotlight: Trends in the APAC New Business Landscape"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing procurementMarketing structureMarketing procurementResearch: Global marketing procurement structures and operating models
Read more about "Research: Global marketing procurement structures and operating models"Access WFA’s research on global marketing procurement structures and operating models.
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview, Forum Connect, New York (December 2024)
Read more about "Sourcing Forum Meeting Overview, Forum Connect, New York (December 2024)"Overview of the WFA Sourcing Forum meeting, held in New York as part of Forum Connect
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Cross-media measurementMedia & analytics
Knowledge Spotlight: Media Measurement 101
Read more about "Knowledge Spotlight: Media Measurement 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Advertising & policyMedia & analyticsAI
Knowledge Spotlight: Digital Privacy 101
Read more about "Knowledge Spotlight: Digital Privacy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
