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Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Understanding global rules on AI transparency in advertising
    Maps & infographics
    AI

    Understanding global rules on AI transparency in advertising

    WFA

    What are the implications of the EU AI Act?

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  2. 2024 Top Agencies in the World by Revenue
    Maps & infographics
    Agency management

    2024 Top Agencies in the World by Revenue

    WFA

    Explore Agency Mania Solution's Top 15 Agencies in the World poster for 2024

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  3. Food Marketing to Kids - Heatmap
    Maps & infographics
    Advertising & policy

    Food Marketing to Kids - Heatmap

    WFA

    An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. 

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  4. Regulatory mapping of marketing to children and use of licensed characters & toys
    Maps & infographics
    Advertising & policy

    Regulatory mapping of marketing to children and use of licensed characters & toys

    WFA

    Overview of restrictions on marketing to kids (M2K) and on the use of licensed media characters in the promotion of food and beverage products

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  5. LATAM mapping: Regulatory efforts to restrict food marketing in Latin America
    Maps & infographics
    Advertising & policy

    LATAM mapping: Regulatory efforts to restrict food marketing in Latin America

    WFA

    This mapping provides an overview of the latest regulatory developments and industry commitments in Latin America.

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  6. WFA Guide to EU Cookie Guidance
    Maps & infographicsReport
    Advertising & policyDigital policyAd techGDPR

    WFA Guide to EU Cookie Guidance

    WFA

    An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.

    Read more about "WFA Guide to EU Cookie Guidance"
  7. The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
    Case studiesBriefings & position papersMaps & infographicsReport
    Data governance

    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future

    WFA, Ranji David

    A curated list of WFA resources to inform and shape your strategy

    Read more about "The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future"
  8. Agency Family Tree: Global, APAC & China
    Maps & infographics
    Agency management

    Agency Family Tree: Global, APAC & China

    R3

    R3's Global Agency Family Tree shows the ownership structures of advertising agencies and their respective holding groups.

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  9. Agency Family Tree: Global, APAC and China
    Maps & infographics
    Agency management

    Agency Family Tree: Global, APAC and China

    R3

     

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  10. EU Pledge Infographic (2017)
    Maps & infographics

    EU Pledge Infographic (2017)

    WFA

    Responding to concerns around childhood overweight and obesity, WFA launched the EU Pledge in 2009 whereby 22 leading food and beverage manufacturers committed to change the way they advertise to children under the age of 12.

    Read more about "EU Pledge Infographic (2017)"