Posts about Marketer of the Future

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA research identifies drivers of successful marketing organisations
    Report
    Global Marketer WeekCMO Forum

    WFA research identifies drivers of successful marketing organisations

    WFA

    New WFA research, Marketer of the Future 2025, highlights key factors separating brand leaders and those who are under-performing. Senior marketers share their views on the back of the research.

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  2. This can be marketing’s time. You just need to earn it.
    Expert opinion
    Marketing capabilitiesMarketing operations

    This can be marketing’s time. You just need to earn it.

    Russell Parsons

    As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says Russell Parsons, Marketing Week Editor-in-Chief.

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  3. Marketing has the chance to lead post pandemic but structures need an overhaul
    Expert opinion
    Brand purposeMarketing strategyMarketing structureDigital media transformationMarketing capabilitiesMarketing organisationMarketing strategy

    Marketing has the chance to lead post pandemic but structures need an overhaul

    Russell Parsons

    Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must first look at how they are set-up, says Marketing Week Editor-in-Chief, Russell Parsons.

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  4. Webinar: In search of the unicorn marketer
    VideoReport
    Trends & forecastsMarketing capabilitiesMarketing operations

    Webinar: In search of the unicorn marketer

    WFA

    We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.

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  5. Emphasis of CMO role must be on effectively leading multi-faceted teams
    Press releasesReport
    Marketing structure

    Emphasis of CMO role must be on effectively leading multi-faceted teams

    WFA

    Marketers expanding remit to include sustainability and data ethics in the next five years

    Marketers say interpersonal skills critical to driving effective marketing teams worldwide

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  6. CMO Forum meeting overview (June 2019)
    Event reports
    Marketing structureCannes LionsCMO ForumMarketing operations

    CMO Forum meeting overview (June 2019)

    WFA

    Overview of the CMO Forum held on June 20th, 2019 in Cannes

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