Marketing Capability team models differ from company to company, so which one is the best? Brenna Brandes, Global Marketing Services Manager at WFA, explains the strengths and weaknesses of some of the most common models.

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can drive transformative outcomes.

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

Overview of the WFA Marketing Capability Forum held in person in London

As the race to be crowned Global Marketer of the Year heats up, the Mastercard marketer and jury president tells The Drum what it takes to excel in today’s ever-evolving marketing world.

WFA member benchmark on industry best practices for building capability specifically around sustainability topics.

What skills will the very best marketers need to be future-fit? We asked our expert jury for the Global Marketer of the Year for their recommendations on where brand leaders should focus.

WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening

WFA member benchmark on centralising marketing assets and resources into a singular platform