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Marketing procurementMarketing procurementCMOs: your marketing procurement team might be more useful than you think
Read more about "CMOs: your marketing procurement team might be more useful than you think"Deeper collaboration with marketing procurement can be a quiet competitive advantage for CMOs – and a powerful ally. Laura Forcetti, Director of Global Marketing Sourcing at WFA, explains why.
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Marketing procurementMarketing procurementHow are marketing procurement leads managing POS & Displays?
Read more about "How are marketing procurement leads managing POS & Displays?"Digitalisation and sustainability are influencing the future of POS & Displays.
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Marketing procurementMarketing procurementSpotlight: Global Content Production: Evolution and Looking Ahead
Read more about "Spotlight: Global Content Production: Evolution and Looking Ahead"In this session, our guest and partner, Claire Randall, unpacks the key take-outs from our recent joint report, Global Content Production (2025 update)
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview (April 2025)
Read more about "Sourcing Forum Meeting Overview (April 2025)"Overview of the Sourcing Forum meeting held remotely on the 2nd April 2025
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Marketing procurementAIMarketing procurementThe impact of GenAI on partner management
Read more about "The impact of GenAI on partner management"This session explored the impact of GenAI on partner management and took place on 2 April 2025 during a Sourcing Forum meeting.
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Marketing procurementMarketing procurementWFA research reveals new trends showing how brands are responding to changes in content production
Read more about "WFA research reveals new trends showing how brands are responding to changes in content production"Outsourced on-site model on the rise, GenAI is slowly gaining traction, centralisation is back and social and short-form video are a top focus.
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview (February 2025)
Read more about "Sourcing Forum Meeting Overview (February 2025)"Overview of the WFA Sourcing Forum meeting, held remotely on 26th February 2025.
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Media & analyticsMarketing effectivenessMarketing procurementMarketing technologyDigital media transformationMarketing capabilitiesMarketing procurementMarketing technologyKnowledge Spotlight: Search Engine Optimisation (SEO) 101
Read more about "Knowledge Spotlight: Search Engine Optimisation (SEO) 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Advertising & policyAgency managementMarketing effectivenessMarketing procurementMarketing technologyMarketing capabilitiesMarketing procurementMarketing technology
Knowledge Spotlight: Trends in the APAC New Business Landscape
Read more about "Knowledge Spotlight: Trends in the APAC New Business Landscape"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing procurementMarketing structureMarketing procurementResearch: Global marketing procurement structures and operating models
Read more about "Research: Global marketing procurement structures and operating models"Access WFA’s research on global marketing procurement structures and operating models.
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview, Forum Connect, New York (December 2024)
Read more about "Sourcing Forum Meeting Overview, Forum Connect, New York (December 2024)"Overview of the WFA Sourcing Forum meeting, held in New York as part of Forum Connect
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Marketing procurementMarketing procurementMajor multinationals look to supplier diversity as they seek to appeal to a broader consumer base
Read more about "Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base"Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and availability persist. A new WFA playbook offers voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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CreativityMarketing procurementMarketing procurementSpotlight: Evolving from a focus on roles to a skill-centric talent model
Read more about "Spotlight: Evolving from a focus on roles to a skill-centric talent model"This session presents the current landscape of work and how this is evolving alongside economic and hiring trends.
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Marketing procurementMarketing operationsMarketing procurement
Benchmark: Scope of Work (SOW) Process
Read more about "Benchmark: Scope of Work (SOW) Process"WFA member benchmark exploring the SOW process
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Brand purposeAgency managementCreativityInfluencer marketingMarketing effectivenessMarketing procurementCMO ForumMarketing capabilitiesMarketing procurement
Knowledge Spotlight – Sponsorship Strategy 101
Read more about "Knowledge Spotlight – Sponsorship Strategy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing procurementMarketing procurementSkills underpin the power of procurement
Read more about "Skills underpin the power of procurement"Marketing procurement needs to get its skills future-fit to add maximum value to the business. Laura Forcetti, Director Marketing Services Asia Pacific and Global Sourcing at WFA, reveals the latest research.
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview, Singapore (October 2024)
Read more about "Sourcing Forum Meeting Overview, Singapore (October 2024)"Overview of the WFA Sourcing Forum meeting, held in Singapore
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview, Forum Connect, Amsterdam (March 2024)
Read more about "Sourcing Forum Meeting Overview, Forum Connect, Amsterdam (March 2024)"Overview of the WFA Sourcing Forum meeting, held in Amsterdam as part of Forum Connect
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview, Denmark (September 2024)
Read more about "Sourcing Forum Meeting Overview, Denmark (September 2024)"Overview of the WFA Sourcing Forum meeting, held in Denmark.
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Agency managementMarketing procurementMarketing procurement
Benchmark: Shopper Marketing
Read more about "Benchmark: Shopper Marketing"WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies
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Marketing procurementMarketing procurementGet more from marketing procurement
Read more about "Get more from marketing procurement"The very best procurement teams align their agendas with those of the marketing team. Tracy Allery, Senior Marketing Procurement Leader and founding member of the WFA Sourcing Board, shares her perspectives on how to create a genuine partnership.
