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In House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI
Read more about "In House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI"OLIVER's Richard Stainer joins WFA's In-House Forum to share how in-house teams can equip themselves with the latest technologies and tools to succeed in the age of disruption
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Sourcing Forum Meeting Overview, Global Marketer Week (March 2025)
Read more about "Sourcing Forum Meeting Overview, Global Marketer Week (March 2025)"Overview of the WFA Sourcing Forum meeting, held in Brussels as part of Global Marketer Week
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CMOCMO Forum Meeting Overview (March 2025)
Read more about "CMO Forum Meeting Overview (March 2025)"Overview of the WFA CMO Forum meeting held in person in Singapore on the 4th of March.
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Marketing structureCMO ForumConsultancies for global marketing organisation transformation
Read more about "Consultancies for global marketing organisation transformation"WFA member benchmark exploring the use of global marketing organisation consultancies
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Marketing Capability Meeting Overview (Feb 2025)
Read more about "Marketing Capability Meeting Overview (Feb 2025)"Overview of the Marketing Capability forum held remotely on 11th February 2025
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Influencer marketingMarketing capabilitiesMarketing operationsSpotlight: More effective B2B influencer marketing
Read more about "Spotlight: More effective B2B influencer marketing"From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can drive transformative outcomes.
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Media & analyticsMarketing effectivenessMarketing procurementMarketing technologyDigital media transformationMarketing capabilitiesMarketing procurementMarketing technology
Knowledge Spotlight: Search Engine Optimisation (SEO) 101
Read more about "Knowledge Spotlight: Search Engine Optimisation (SEO) 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Advertising & policyAgency managementMarketing effectivenessMarketing procurementMarketing technologyMarketing capabilitiesMarketing procurementMarketing technology
Knowledge Spotlight: Trends in the APAC New Business Landscape
Read more about "Knowledge Spotlight: Trends in the APAC New Business Landscape"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing capabilities
Benchmark: Marketing academy development and management
Read more about "Benchmark: Marketing academy development and management"WFA member benchmark on best practices for developing and maintaining a marketing academy
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Marketing capabilitiesMarketing Capability Forum Meeting Overview (October 2024)
Read more about "Marketing Capability Forum Meeting Overview (October 2024)"Overview of the WFA Marketing Capability Forum held in person in London
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Marketing structureCMO Forum
Benchmark: Global Marketing Organisation Scale
Read more about "Benchmark: Global Marketing Organisation Scale"WFA member benchmark exploring global marketing organisation scale
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Brand purposeBrand reputationGlobal Marketer of the YearMarketing capabilitiesRaja Rajamannar on the qualities required of the modern-day CMO
Read more about "Raja Rajamannar on the qualities required of the modern-day CMO"As the race to be crowned Global Marketer of the Year heats up, the Mastercard marketer and jury president tells The Drum what it takes to excel in today’s ever-evolving marketing world.
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Advertising & policyBrand purposeCreativityInclusive marketingReflections on 2024: Inclusion, Innovation, and the Future of Marketing
Read more about "Reflections on 2024: Inclusion, Innovation, and the Future of Marketing"In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for inclusive marketing.
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Marketing structureCMO Forum
Benchmark: Global Marketing Organisation Transformation
Read more about "Benchmark: Global Marketing Organisation Transformation"WFA member benchmark exploring global marketing organisation transformation
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Knowledge Spotlight: In-housing 101
Read more about "Knowledge Spotlight: In-housing 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Knowledge Spotlight: Sponsorship Operations 101
Read more about "Knowledge Spotlight: Sponsorship Operations 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing capabilities
Benchmark: Sustainability Capability
Read more about "Benchmark: Sustainability Capability"WFA member benchmark on industry best practices for building capability specifically around sustainability topics.
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CMOCMO Forum APAC meeting overview (September 2024)
Read more about "CMO Forum APAC meeting overview (September 2024)"Overview of the WFA CMO Forum Asia Pacific held in person in Singapore
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Marketing capabilitiesMarketing operations
Knowledge Spotlight: Effective pitch
Read more about "Knowledge Spotlight: Effective pitch"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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CreativityAI
Knowledge spotlight: AI-augmented skills
Read more about "Knowledge spotlight: AI-augmented skills"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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CreativityInfluencer marketingMarketing technologyMarketing operationsMarketing technology
Knowledge Spotlight: Meta’s vision for AI
Read more about "Knowledge Spotlight: Meta’s vision for AI"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
