Posts about Matt Green

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Spotlight: Managing CO2 emissions in media
    Video
    SustainabilityMedia transformation

    Spotlight: Managing CO2 emissions in media

    Tom Ashby

    Across the WFA membership, advertisers continue to explore how they can reduce the carbon footprint of their media investments—often in complex and evolving environments.  As WFA broadens its Sustainability work via the launch of a new member-wide Sustainable Marketing Community, we are hosting the first in a series of Sustainable Marketing webinars, starting with a deep dive on Media Sustainability.

    Read more about "Spotlight: Managing CO2 emissions in media"
  2. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurementHalo

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement - June 2025 meeting

    Read more about "Halo CMM Community Townhall Meeting"
  3. Data integrity: the new currency for responsible media?
    Video

    Data integrity: the new currency for responsible media?

    WFA

    As the programmatic ecosystem continues to evolve, media quality remains a barrier to effectiveness and growth. Despite significant investments in verification and optimisation, brands today still struggle with performance, waste and inadvertent exposure to reputational, legal and ethical risk. 

    Read more about "Data integrity: the new currency for responsible media?"
  4. Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
    Video

    Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts

    Tom Ashby

    Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.

    Read more about "Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts"
  5. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurementHalo

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement - April meeting

    Read more about "Halo CMM Community Townhall Meeting"
  6. The building blocks of effectiveness
    Expert opinion
    Marketing effectiveness

    The building blocks of effectiveness

    Silas Lewis-Meilus

    Defining marketing effectiveness is key if marketers are to justify investment and deliver on the profession’s promise of brand growth. Silas Lewis-Meilus, Global Head of Media Operations at Haleon, explains.

    Read more about "The building blocks of effectiveness"
  7. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurementHalo

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement - February Meeting

    Read more about "Halo CMM Community Townhall Meeting"
  8. Cross-media measurement is an advertisers’ North Star
    Cross-media measurementHalo

    Cross-media measurement is an advertisers’ North Star

    Matt Green, Rishi Saxena

    Campaigns now typically feature nine different touchpoints, making the challenge of measuring impact more acute, but more vital than ever. Matt Green and Rishi Saxena unveil new WFA research and point to the progress made with WFA’s North Star Halo programme – an enabler for Origin in the UK and Aquila in the US.

    Read more about "Cross-media measurement is an advertisers’ North Star"
  9. Media Forum Meeting Overview, New York, December 2024
    Event reports

    Media Forum Meeting Overview, New York, December 2024

    WFA

    Overview of the WFA Media Forum meeting, held in New York as a part of WFA’s Forum Connect 

    Read more about "Media Forum Meeting Overview, New York, December 2024"
  10. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurementHalo

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement - December 2024 meeting

    Read more about "Halo CMM Community Townhall Meeting"
  11. Ad spend growth to slow in 2025
    Benchmark
    Media transformation

    Ad spend growth to slow in 2025

    Tom Ashby

    The latest WFA and Ebiquity study indicates a further rise in media budgets next year, but positive movement is likely to be more targeted than in previous years says Tom Ashby, Global Lead Media Services at WFA.

    Read more about "Ad spend growth to slow in 2025"
  12. Spotlight: 3rd Party Cookies live on… but not for long!
    Video
    Digital media transformationMedia transformation

    Spotlight: 3rd Party Cookies live on… but not for long!

    Tom Ashby, Matt Green

    Matt Prohaska, Lauren Coppin and Michael Ouellette from Prohaska Consulting as we hear more on what should advertisers do now, to be ready for the 2025+ digital media ecosystem.

    Read more about "Spotlight: 3rd Party Cookies live on… but not for long!"
  13. Webinar WFA-IARD sobre Publicidad de Alcohol
    Video
    Media transformation

    Webinar WFA-IARD sobre Publicidad de Alcohol

    Jon Baldwin Quintanilla

    Estableciendo estándares que protejan efectivamente a los menores en entornos digitales.

    Read more about "Webinar WFA-IARD sobre Publicidad de Alcohol"
  14. Spotlight: The Future of Media Agency Remuneration
    Video
    Media transformation

    Spotlight: The Future of Media Agency Remuneration

    Matt Green

    Join Ryan Kangisser (CSO) and Jack Shearring (Head of Transformation) from MediaSense as we hear more on how the changes in the media ecosystem have impacted on media agency remuneration, and steps advertisers are taking. 

    Read more about "Spotlight: The Future of Media Agency Remuneration"
  15. Three-quarters of brands want to change their agency remuneration model
    Report
    Agency managementMarketing technologyMarketing structureAIMarketing technology

    Three-quarters of brands want to change their agency remuneration model

    Tom Ashby

    According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to change their agency renumeration model in the next three years.

    Read more about "Three-quarters of brands want to change their agency remuneration model"
  16. Media Forum Meeting Overview, October 2024
    Event reports
    Media transformation

    Media Forum Meeting Overview, October 2024

    WFA

    Overview of the WFA Media Forum meeting, held in person in Paris. 

    Read more about "Media Forum Meeting Overview, October 2024"
  17. WFA Outlook report: Media inflation set to rise in 2025 and 2026
    Report

    WFA Outlook report: Media inflation set to rise in 2025 and 2026

    Tom Ashby

    9 out of 10 top global markets expected to see prices rise more than in 2024.

    Read more about "WFA Outlook report: Media inflation set to rise in 2025 and 2026"
  18. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurement

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  19. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurement

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  20. Media Forum, Remote, September 2024

    Media Forum, Remote, September 2024

    WFA

    Overview of the WFA Media Forum meeting, held remotely

    Read more about "Media Forum, Remote, September 2024"
  21. Benchmark: Media Planning Tools
    Benchmark

    Benchmark: Media Planning Tools

    WFA

    WFA member research on media planning tools

    Read more about "Benchmark: Media Planning Tools"