Posts about Media & analytics

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Full-funnel media planning – perspectives from global media leads
    Survey
    Media & analytics

    Full-funnel media planning – perspectives from global media leads

    WFA

    Improving measurement and attribution across the customer journey is the top benefit behind full funnel strategies.

    Read more about "Full-funnel media planning – perspectives from global media leads"
  2. Global media inflation stabilises at 4%, WFA Outlook
    Benchmark
    Media & analytics

    Global media inflation stabilises at 4%, WFA Outlook

    WFA

    Steady price growth hides sharper contrasts between regions and markets

    Broadcaster video-on-demand tops inflation charts as CTV stays flat

    Read more about "Global media inflation stabilises at 4%, WFA Outlook"
  3. WFA reveals first results from new media contract benchmarking
    Benchmark
    Media & analytics

    WFA reveals first results from new media contract benchmarking

    WFA

    WFA has launched new research into media agency Master Services Agreements (MSAs), highlighting the key areas where brands can find it difficult to keep contracts up to date.

    Read more about "WFA reveals first results from new media contract benchmarking"
  4. The rise of insights partnerships
    Report
    Media & analytics

    The rise of insights partnerships

    Ioana Danila

    Insights can make the difference between seizing an opportunity and missing the market. Ioana Danila, Senior Manager, Global Insights at WFA, explains how insights leaders can unlock greater strategic impact through stronger partnerships.

    Read more about "The rise of insights partnerships"
  5. Knowledge Spotlight: Marketing Mix Modelling 101
    Video
    Media & analyticsMarketing effectivenessMarketing technologyMarketing technology

    Knowledge Spotlight: Marketing Mix Modelling 101

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Marketing Mix Modelling 101"
  6. Knowledge Spotlight: Search Engine Optimisation (SEO) 101
    Video
    Media & analyticsMarketing effectivenessMarketing procurementMarketing technologyDigital media transformationMarketing capabilitiesMarketing procurementMarketing technology

    Knowledge Spotlight: Search Engine Optimisation (SEO) 101

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Search Engine Optimisation (SEO) 101"
  7. Knowledge Spotlight: Media Measurement 101
    Video
    Cross-media measurementMedia & analytics

    Knowledge Spotlight: Media Measurement 101

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Media Measurement 101"
  8. Knowledge Spotlight: Digital Privacy 101
    Video
    Advertising & policyMedia & analyticsAI

    Knowledge Spotlight: Digital Privacy 101

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Digital Privacy 101"
  9. How AI could augment human insights
    Media & analyticsAI

    How AI could augment human insights

    Ioana Danila

    New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at the WFA, explains how it is enabling a more strategic approach.

    Read more about "How AI could augment human insights"
  10. Every brand needs a stronger insight function
    Media & analyticsGlobal Marketer WeekForum Connect

    Every brand needs a stronger insight function

    Ioana Danila

    Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana Danila, Senior Manager, Global Insights at WFA, makes the case for greater investment.

    Read more about "Every brand needs a stronger insight function"
  11. The new rules for successful insights teams
    Report
    Media & analytics

    The new rules for successful insights teams

    Ioana Danila

    New WFA research, conducted in partnership with Human8, provides a clear roadmap that enables global insights leaders to deliver maximum impact. Ioana Danila, Senior Manager, Global Insights at WFA, explains. 

    Read more about "The new rules for successful insights teams"
  12. Benchmark: Consumer Intimacy Programs
    Benchmark
    Media & analytics

    Benchmark: Consumer Intimacy Programs

    WFA

    WFA member benchmark on perspectives on Consumer Intimacy Programs

    Read more about "Benchmark: Consumer Intimacy Programs"
  13. Spotlight: Spark more insights-driven decisions with generative AI
    Video
    Media & analytics

    Spotlight: Spark more insights-driven decisions with generative AI

    WFA

    Generative AI can’t make big decisions for you, but it can help you make better decisions.

    Read more about "Spotlight: Spark more insights-driven decisions with generative AI"
  14. WFA Survey: A Closer Look at Data Clean Rooms
    Benchmark
    Advertising & policyMedia & analytics

    WFA Survey: A Closer Look at Data Clean Rooms

    WFA

    In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies.  As a result, advertisers have felt the need to seek alternative solutions for data-driven advertising and measurement, such as clean rooms, which offer a secure and privacy-compliant environment for data analysis and activation. 

    Read more about "WFA Survey: A Closer Look at Data Clean Rooms"
  15. WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
    Event reports
    Agency managementCross-media measurementMedia & analyticsMarketing structureCMO ForumDigital media transformation

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    WFA

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023

    Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"
  16. Consumer Insights needs an inclusive approach too
    Expert opinion
    Media & analyticsInclusive marketing

    Consumer Insights needs an inclusive approach too

    Corinne Moy

    Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council Member of ESOMAR – the global insights community – explains.

    Read more about "Consumer Insights needs an inclusive approach too"
  17. Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
    Benchmark
    Cross-media measurementMedia & analyticsMarketing technologyMarketing technology

    Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath

    WFA

    A WFA member was looking for reviews of GMP365

    Read more about "Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath"
  18. Inclusive Visual Search Guide
    Media & analytics

    Inclusive Visual Search Guide

    Getty Images

    Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content choices which drive authentic and inclusive representation in visual communications.

    Read more about "Inclusive Visual Search Guide"
  19. Driving brand value with emotional intelligence in content
    Report
    Media & analyticsMarketing technologyAIMarketing technology

    Driving brand value with emotional intelligence in content

    WFA

    This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

    Read more about "Driving brand value with emotional intelligence in content"
  20. Corporate Sustainability Survey Report
    Benchmark
    Brand reputationMedia & analyticsMarketing strategyMarketing operationsMarketing strategy

    Corporate Sustainability Survey Report

    WFA

    This WFA member survey covers our member's corporate sustainability practices.

    Read more about "Corporate Sustainability Survey Report"
  21. Insight Forum meeting overview (December 2019)
    Event reports
    Advertising & policyMedia & analytics

    Insight Forum meeting overview (December 2019)

    WFA

    Overview of the Insight Forum meeting held on 4 December 2019 in London.

    Read more about "Insight Forum meeting overview (December 2019)"