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Forum ConnectCMO ForumGlobal brands, global shifts: marketing transformation in action
Read more about "Global brands, global shifts: marketing transformation in action"A round-up of what we learned at Forum Connect New York 2025.
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Media & analyticsFull-funnel media planning – perspectives from global media leads
Read more about "Full-funnel media planning – perspectives from global media leads"Improving measurement and attribution across the customer journey is the top benefit behind full funnel strategies.
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Media transformationIntegration not scale is key to media success
Read more about "Integration not scale is key to media success"Big multinationals can no longer rely on being big multinationals to secure advantage when it comes to media. Instead, they need to build in-house capabilities and connections says Tom Ashby, Global Lead, Media Services at WFA.
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Media & analyticsWFA reveals first results from new media contract benchmarking
Read more about "WFA reveals first results from new media contract benchmarking"WFA has launched new research into media agency Master Services Agreements (MSAs), highlighting the key areas where brands can find it difficult to keep contracts up to date.
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SustainabilityMedia transformationSpotlight: Managing CO2 emissions in media
Read more about "Spotlight: Managing CO2 emissions in media"Across the WFA membership, advertisers continue to explore how they can reduce the carbon footprint of their media investments—often in complex and evolving environments. As WFA broadens its Sustainability work via the launch of a new member-wide Sustainable Marketing Community, we are hosting the first in a series of Sustainable Marketing webinars, starting with a deep dive on Media Sustainability.
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Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive
Read more about "Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive"Discover the WFA Media team unpack the results of the latest Outlook poll of media price inflation forecasts for LATAM in particular, with the latest trends across the region and individual markets.
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WFA Media Forum, Forum Connect Singapore (May 2025)
Read more about "WFA Media Forum, Forum Connect Singapore (May 2025)"Overview of the WFA Media Forum meeting, held in Singapore as part of Forum Connect.
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Data integrity: the new currency for responsible media?
Read more about "Data integrity: the new currency for responsible media?"As the programmatic ecosystem continues to evolve, media quality remains a barrier to effectiveness and growth. Despite significant investments in verification and optimisation, brands today still struggle with performance, waste and inadvertent exposure to reputational, legal and ethical risk.
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Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
Read more about "Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts"Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.
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Global Marketer WeekCMO ForumGlobal Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties
Read more about "Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties"As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable solutions to help brand owners address the challenges facing each role.
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Media Forum Meeting Overview, New York, December 2024
Read more about "Media Forum Meeting Overview, New York, December 2024"Overview of the WFA Media Forum meeting, held in New York as a part of WFA’s Forum Connect
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Forum ConnectCMO ForumUniting Minds and Functions in 2024
Read more about "Uniting Minds and Functions in 2024"WFA members know that the strength of our forums lies in their focus: servicing specific client-side functions. But that very strength also risks exacerbating the global silos that we need to break down.
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Media transformationAd spend growth to slow in 2025
Read more about "Ad spend growth to slow in 2025"The latest WFA and Ebiquity study indicates a further rise in media budgets next year, but positive movement is likely to be more targeted than in previous years says Tom Ashby, Global Lead Media Services at WFA.
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Agency managementMarketing technologyMarketing structureAIMarketing technologyThree-quarters of brands want to change their agency remuneration model
Read more about "Three-quarters of brands want to change their agency remuneration model"According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to change their agency renumeration model in the next three years.
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WFA Outlook report: Media inflation set to rise in 2025 and 2026
Read more about "WFA Outlook report: Media inflation set to rise in 2025 and 2026"9 out of 10 top global markets expected to see prices rise more than in 2024.
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Benchmark: Media Planning Tools
Read more about "Benchmark: Media Planning Tools"WFA member research on media planning tools
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Media Forum, Singapore, 2024
Read more about "Media Forum, Singapore, 2024"Overview of the WFA Media Forum meeting, held in Singapore as a part of WFA’s Forum Connect
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Marketing structureMedia Forum APAC Meeting Overview (April 2024)
Read more about "Media Forum APAC Meeting Overview (April 2024)"Overview of the WFA Media Forum Asia Pacific held in person in Singapore
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Marketing effectivenessMedia transformationWFA Media Forum March 2024: Forum Connect Amsterdam
Read more about "WFA Media Forum March 2024: Forum Connect Amsterdam"Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of ‘integration’.
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Marketing effectivenessWFA Media Forum April 2024: AI and Retail Media
Read more about "WFA Media Forum April 2024: AI and Retail Media"Introduction to WFA AI Community & Retail Media deep dive.
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Marketing effectivenessWFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability
Read more about "WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability"The first meeting of the WFA Media Community in 2024.
