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Media Contract Guidance for Advertisers: Global Best Practice
Read more about "Media Contract Guidance for Advertisers: Global Best Practice"WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.
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Media Contract Guidance for Advertisers: Focus on China
Read more about "Media Contract Guidance for Advertisers: Focus on China"The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency challenges.
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Media Forum China Meeting Overview (May 2021)
Read more about "Media Forum China Meeting Overview (May 2021)"Overview of the Media Forum held on 20 May, 2021.
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Marketing structureMarketing operationsWebinar: Where do great ads thrive?
Read more about "Webinar: Where do great ads thrive?"In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
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Marketing procurementMarketing operationsMarketing procurementSurvey: Media Planning & Buying Management Tools
Read more about "Survey: Media Planning & Buying Management Tools"A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by our network. This benchmark report includes the consolidated feedback from 19 respondents.
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CMO ForumKPIs to consider when buying on TV in the MEA region
Read more about "KPIs to consider when buying on TV in the MEA region"WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
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Ad techMedia Forum Meeting Overview (June 2019, Shanghai)
Read more about "Media Forum Meeting Overview (June 2019, Shanghai)"Overview of the Media Forum held on June 27th, 2019 in Shanghai
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Media & analyticsTutorial Key Performance Indicator
Read more about "Tutorial Key Performance Indicator"Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying omnichannel communication results. In addition, the document contains a brief tutorial on Key Performance Indicators and their use.
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Webinar: Independent media advisors
Read more about "Webinar: Independent media advisors"Media ‘advising’, encompassing services such as media auditing, contract compliance, consulting, and others, is a changing space, as WFA identified in the recent report ‘Independent Media Advisors’. In this webinar Matt Green, WFA’s lead for media & digital, will examine the major trends identified in the report while focusing on some practical steps brands can consider when considering working with an advisor.
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Advertising & policyTrends & forecastsCross-media measurementMedia & analyticsMarketing effectivenessGlobal viewability benchmarks 2017
Read more about "Global viewability benchmarks 2017"WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of ‘in-view’ impressions across more than 20 markets.
For additional details, please log in.
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Media Forum Meeting Overview (March 2018, Shanghai)
Read more about "Media Forum Meeting Overview (March 2018, Shanghai)"Overview of the Media Forum held in March 2018 in Shanghai.
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Major multinationals go beyond auditing as independent advisor role evolves
Read more about "Major multinationals go beyond auditing as independent advisor role evolves"Advisors now helping to set long-term strategy for media management, evolve marketing organisations, hire agencies and people as well as setting KPIs
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Trends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
Read more about "Survey on Global Ad Viewability & Ad Fraud levels"WFA member benchmark. For additional details, please log in.
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Marketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy
Survey on Global internal media structure & organisation
Read more about "Survey on Global internal media structure & organisation"WFA member survey. For additional details, please log in.
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Advertising & policyCross-media measurementMedia & analyticsEuropean Viewability Measurement Principles
Read more about "European Viewability Measurement Principles"Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to ensure that harmonised best practice standards and guidelines are applied to the measurement and trading of viewable digital advertising across all markets in Europe (and beyond). They are designed to help our industry to achieve the following common goals:
1. To raise minimum quality standards in digital advertising measurement for all stakeholders across Europe.
2. To measure digital ad exposure which is deemed a key step to increasing confidence in digital ad trading.
3. To enhance the (internet) user experience in the context of changing user expectations.
4. To improve confidence in the digital ad environment. -
Advertising & policyMedia & analyticsPrivacy & tech
Survey results: Paying for 3rd party verification
Read more about "Survey results: Paying for 3rd party verification"WFA member survey. For additional details, please log in.
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Advertising & policyCross-media measurementMedia & analytics
Survey on Media Governance and Guardianship
Read more about "Survey on Media Governance and Guardianship"WFA member survey. For additional details, please log in.
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Marketing procurementMarketing operationsMarketing procurement
Benchmark on Scatter vs Upfront: US TV Market
Read more about "Benchmark on Scatter vs Upfront: US TV Market"WFA member benchmark. For additional details, please log in.
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Agency managementMarketing procurementMarketing procurementBenchmark on Recommended Agencies for Social Media Audit in China
Read more about "Benchmark on Recommended Agencies for Social Media Audit in China"WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.
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Benchmark on Average video view figures
Read more about "Benchmark on Average video view figures"WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.
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Ad techMarketing procurementMarketing procurementSurvey results on calculating programmatic savings
Read more about "Survey results on calculating programmatic savings"Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and different trading models.
