Posts about Media innovation

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Integration not scale is key to media success
    Report
    Media transformation

    Integration not scale is key to media success

    Tom Ashby

    Big multinationals can no longer rely on being big multinationals to secure advantage when it comes to media. Instead, they need to build in-house capabilities and connections says Tom Ashby, Global Lead, Media Services at WFA.

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  2. “I don’t want to cry, I want to smile and jump with joy at the brilliant work that is going to inspire us all"
    Expert opinion
    Advertising & policy

    “I don’t want to cry, I want to smile and jump with joy at the brilliant work that is going to inspire us all"

    WFA

    CMOs of Asahi, Diageo, L’Oréal and PepsiCo on what they want to be asking of the industry during the Cannes Lions International Festival of Creativity 2023.

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  3. WFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer
    Video
    Global Marketer WeekContent marketing

    WFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer

    WFA

    The greatest challenges we face today were produced by design and must be solved by design. They originated in the optimism of the industrial revolution and to tackle them we have to understand our place in history, embrace the optimism that got us here and ‘design’ our way out.

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  4. WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth
    Video
    CreativityGlobal Marketer WeekMarketing technologyGamingDigital media transformationMarketing technology

    WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth

    WFA

    Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable growth for brands, people and planet.

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  5. WFA issues Global Media Charter 3.0
    Report
    Brand purposeBrand reputationCross-media measurement

    WFA issues Global Media Charter 3.0

    WFA

    The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering competition, accountability, responsibility, sustainability and people.

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  6. Reasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023
    Expert opinion
    CreativityContent marketingDigital media transformation

    Reasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023

    Arwa Mahdawi

    Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.

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  7. Media Forum Meeting Overview (20th October 2022)
    Event reports
    Marketing effectivenessMarketing technologyMarketing structureMarketing technology

    Media Forum Meeting Overview (20th October 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022

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  8. Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
    CreativityMarketing technologyGamingDigital media transformationMarketing technology

    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May 2022

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