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Making sense of measurement: What does good look like?
Read more about "Making sense of measurement: What does good look like?"Marketers who get measurement wrong are not thinking big enough, says Infectious Media’s Global Client Analytics Lead, Chris Cox.
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Driving the programmatic disclosure you desire: An 8-point checklist
Read more about "Driving the programmatic disclosure you desire: An 8-point checklist"Maximising digital media transparency across programmatic activity is a top concern for APAC marketers. Here are eight steps which can help shed light on any ongoing disclosure challenges.
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Marketing structureGetting our priorities straight
Read more about "Getting our priorities straight"What are the big issues for marketers in 2019? Rob Dreblow delves into the evolving worlds of media, procurement and integration.
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Marketing strategyMarketing structureMarketing capabilitiesMarketing strategyWFA launches Global Media Board
Read more about "WFA launches Global Media Board"WFA Global Media Board will help make WFA’s Global Media Charter a reality
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Advertising & policy5 WFA marketing predictions for 2019
Read more about "5 WFA marketing predictions for 2019"WFA shares five issues that might rise up the global marketer agenda in 2019
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Advertising & policyDigital policy4 WFA policy predictions for 2019
Read more about "4 WFA policy predictions for 2019"The WFA policy team share their predictions for what the next 12 months hold for brands.
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Marketing capabilitiesMarketing operations8 insights for global marketers on sourcing content production
Read more about "8 insights for global marketers on sourcing content production"Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range of different types of resources to develop many forms of content.
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Brand purposeMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategyThe Road to Content Excellence
Read more about "The Road to Content Excellence"The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have fundamentally changed, shows a new WFA & The Upside research.
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Brand purposeMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategyReport: The Road to Content Excellence
Read more about "Report: The Road to Content Excellence"WFA member report. For additional details, please log in.
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Trends & forecastsBrand purposeMarketing procurementMarketing operationsMarketing procurementWhy an Eco-Friendly Production Makes a World of Sense
Read more about "Why an Eco-Friendly Production Makes a World of Sense"The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the integrity of the production process.
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Agency managementMarketing procurementMarketing procurementRemuneración de agencias Latam
Read more about "Remuneración de agencias Latam"El presente estudio tiene como objetivo entregar una mirada actual a la forma en la que los anunciantes remuneran a sus agencias en Latinoamérica.
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CMO ForumNine steps to identifying an agency set-up that fits your organisation’s needs
Read more about "Nine steps to identifying an agency set-up that fits your organisation’s needs"From strategy and planning to measurement, here are some steps each organisation should take to adopt an agency rosters model that best suits its needs
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CMO ForumGlobal CMO insights from Cannes
Read more about "Global CMO insights from Cannes"Produced with the help of The Economist Group
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Influencer marketingBrands to invest more on influencers
Read more about "Brands to invest more on influencers"Spend will rise where influencers meet critical standards on transparency, credibility and quality of followers
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Data Processing Agreement template for advertisers launched
Read more about "Data Processing Agreement template for advertisers launched"The WFA and the Dutch Advertisers Association (BVA) have partnered with Digital Decisions to create a Data Processing Agreement (DPA) template for advertisers.
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WFA releases full version of Global Media Charter to reform digital ad ecosystem
Read more about "WFA releases full version of Global Media Charter to reform digital ad ecosystem"WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a safer, more transparent, more consumer-friendly environment
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Global Marketer WeekWFA Global Marketer Week 2019 to take place in Lisbon
Read more about "WFA Global Marketer Week 2019 to take place in Lisbon"Event returns to Europe for the first time since GMW 2013 in Brussels
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Global Intelligence by Zenith
Read more about "Global Intelligence by Zenith"Data & insights for the new age of communication from our Global Marketer Week partners at Zenith
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Global Marketer WeekWFA announces changes to global leadership team
Read more about "WFA announces changes to global leadership team"New appointments to Executive Committee from eBay, Electronic Arts, Just Eat, Mastercard and TATA
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Marketing technologyMarketing technologyABCs of clients in control
Read more about "ABCs of clients in control"Is blockchain technology the silver bullet that marketing organisations need right now?
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EASA Digital Blue Book (2017)
Read more about "EASA Digital Blue Book (2017)"
