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Marketing technologyAIMarketing technologyAI essentials: MIT reality check, the sustainability paradox, US deregulation and EU Code of Practice
Read more about "AI essentials: MIT reality check, the sustainability paradox, US deregulation and EU Code of Practice"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how they impact marketing and media.
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Advertising & policyDigital policyDG JUST Exchange of Views on the EU Digital Fairness Act
Read more about "DG JUST Exchange of Views on the EU Digital Fairness Act"On 12 June, WFA held an engaging exchange of views with Martins Prieditis, Deputy Head of Unit at DG JUST on the upcoming proposal for an EU Digital Fairness Act. This important legislative proposal is expected to introduce new EU-wide rules on influencer marketing, ad personalisation, dark patterns and more.
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Advertising & policyDigital policyPAG Meeting Overview (May 2025)
Read more about "PAG Meeting Overview (May 2025)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 May 2025.
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Advertising & policyGlobal Marketer WeekPolicy Forum Meeting Overview (Global Marketer Week Brussels 2025)
Read more about "Policy Forum Meeting Overview (Global Marketer Week Brussels 2025)"An overview of the Policy Forum held in Brussels on 19 March 2025
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Global Marketer WeekCMO ForumGlobal Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties
Read more about "Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties"As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable solutions to help brand owners address the challenges facing each role.
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Advertising & policyDigital policy
PAG Meeting Overview (February 2025)
Read more about "PAG Meeting Overview (February 2025)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 4 February 2025
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Advertising & policyDigital policyWFA position paper on EU Digital Fairness Fitness Check
Read more about "WFA position paper on EU Digital Fairness Fitness Check"Potential policy positions that will guide WFA's advocacy on the Digital Fairness Act’s future legislative process as well as next steps.
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Advertising & policyDigital policy
PAG Meeting Overview (November 2024)
Read more about "PAG Meeting Overview (November 2024)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 26 November 2024
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Advertising & policyDigital policyChildren and teens online safety overview
Read more about "Children and teens online safety overview"An overview of mechanisms and safeguards put in place by platforms to protect children and teens online. Based on publicly available data.
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Advertising & policyDigital policyIreland’s Online Safety Code: Implications for advertisers
Read more about "Ireland’s Online Safety Code: Implications for advertisers"An overview of Ireland's Online Safety Code and its impact on advertisers and video-sharing platforms.
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Advertising & policyDigital policy
PAG Meeting Overview (September 2024)
Read more about "PAG Meeting Overview (September 2024)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 24 September 2024
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Advertising & policyWFA Regulatory Tracker: Gen AI Transparency Obligations
Read more about "WFA Regulatory Tracker: Gen AI Transparency Obligations"An overview of AI transparency obligations key markets globally
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Advertising & policyCo-operation between marketing and policy experts reaches unprecedented levels in Latin America
Read more about "Co-operation between marketing and policy experts reaches unprecedented levels in Latin America"Levels of cooperation between marketing and policy teams in LATAM outscore that of their global counterparts, shows new WFA research
Responsible marketing and brand purpose, the main areas for collaboration
WFA mebers can download the findings in Spanish here
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Advertising & policyDigital policy
PAG Meeting Overview (June 2024)
Read more about "PAG Meeting Overview (June 2024)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 11 June 2024
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Advertising & policyDigital policyThe DSA implementation and enforcement tracker
Read more about "The DSA implementation and enforcement tracker"A tracker of the implementation measures taken by key online platforms to meet the advertising-related obligations in the EU’s Digital Services Act, and of the enforcement cases of relevance to advertisers.
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Advertising & policyDigital policyPrivacy & tech
TPA Taskforce overview (April 2024)
Read more about "TPA Taskforce overview (April 2024)"Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 4 April 2024
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AANA response to consultation on HFSS marketing restrictions in Australia
Read more about "AANA response to consultation on HFSS marketing restrictions in Australia"The Asutralian national advertiser association, AANA, recently responsed to a consultation carried out by the Australian government as a response to their innitiative to further limit the advertising of HFSS products.
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Advertising & policyDigital policyPAG Meeting Overview (February 2024)
Read more about "PAG Meeting Overview (February 2024)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 February 2024
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Advertising & policyDigital policyGDPR
WFA Submission – 2nd report on the application of the GDPR
Read more about "WFA Submission – 2nd report on the application of the GDPR"WFA’s submission to the European Commission 2024 report on the application of the General Data Protection Regulation (GDPR)
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Green claims rules could be good for brands
Read more about "Green claims rules could be good for brands"Not every piece of regulation is bad news for brands. WFA Policy Manager Fraser Bridges explains why the EU’s latest green claims rules could help the industry and why legislators need to be wary of ‘disempowering’ consumers when it comes to the Green Transition.
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Advertising & policy
The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?
Read more about "The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?"WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for advertisers.
