Posts about Privacy & tech

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. TPA Taskforce overview (April 2024)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    TPA Taskforce overview (April 2024)

    WFA

    Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 4 April 2024

    Read more about "TPA Taskforce overview (April 2024)"
  2. DGX meeting overview (March 2024)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (March 2024)

    WFA

    Overview of the Digital Governance Exchange meeting held in London on 14 March 2024.

    Read more about "DGX meeting overview (March 2024)"
  3. Benchmark: Gen AI on marketing creative
    Benchmark
    Privacy & techAI

    Benchmark: Gen AI on marketing creative

    WFA

    WFA member benchmark on guidelines on the use of generative AI in marketing creative

    Read more about "Benchmark: Gen AI on marketing creative"
  4. DGX meeting overview (November 2023)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (November 2023)

    WFA

    Overview of the Digital Governance Exchange meeting held remotely on 30 November 2023.

    Read more about "DGX meeting overview (November 2023)"
  5. Behavioural advertising practices in Europe by Meta
    Briefings & position papers
    Advertising & policyDigital policyPrivacy & tech

    Behavioural advertising practices in Europe by Meta

    WFA

    A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe

    Last update: December 2024

    Read more about "Behavioural advertising practices in Europe by Meta"
  6. Unpacking the Digital Services Act: A Q&A session with Meta
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    Unpacking the Digital Services Act: A Q&A session with Meta

    WFA

    A Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its services.

     

    Read more about "Unpacking the Digital Services Act: A Q&A session with Meta"
  7. DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
    Benchmark
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI

    WFA

    A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).

     

    Read more about "DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI"
  8. Privacy Spotlight: India
    Video
    Privacy & tech

    Privacy Spotlight: India

    WFA

    An in-depth overview of recent privacy developments in India impacting brand advertisers.

    Read more about "Privacy Spotlight: India"
  9. DGX meeting overview (September 2023, New York)
    Event reports
    Digital policyPrivacy & tech

    DGX meeting overview (September 2023, New York)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held in person on 27 September 2023

    Read more about "DGX meeting overview (September 2023, New York)"
  10. Spotlight: An update on Google’s Privacy Sandbox
    Video
    Privacy & tech

    Spotlight: An update on Google’s Privacy Sandbox

    WFA

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.

    Read more about "Spotlight: An update on Google’s Privacy Sandbox"
  11. DGX Benchmark: Meta Pixel
    Benchmark
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark: Meta Pixel

    WFA

    A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the GDPR

     

    Read more about "DGX Benchmark: Meta Pixel"
  12. DGX meeting overview (June 2023)
    Event reports
    Digital policyPrivacy & tech

    DGX meeting overview (June 2023)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 June 2023

    Read more about "DGX meeting overview (June 2023)"
  13. Meta Q&A on privacy and advertising
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    Meta Q&A on privacy and advertising

    WFA

    A Q&A session with Meta on recent privacy and advertising developments, and how they impact advertisers.

     

    Read more about "Meta Q&A on privacy and advertising"
  14. DGX Benchmark: Google Analytics
    Benchmark
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark: Google Analytics

    WFA

    WFA’s third member benchmark on Google Analytics and regulatory decisions finding its use in breach of GDPR.

    Read more about "DGX Benchmark: Google Analytics"
  15. WFA Tracker: European Regulators’ positions on Google Analytics
    Briefings & position papers
    Advertising & policyDigital policyPrivacy & tech

    WFA Tracker: European Regulators’ positions on Google Analytics

    WFA

    WFA has produced a mapping of various European Data Protection Authority positions on Google Analytics

    Read more about "WFA Tracker: European Regulators’ positions on Google Analytics"
  16. DGX meeting overview (March 2023, London)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (March 2023, London)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held in person on 9 March 2023

    Read more about "DGX meeting overview (March 2023, London)"
  17. WFA Briefing: European Commission ad tech study
    Briefings & position papers
    Advertising & policyDigital policyPrivacy & tech

    WFA Briefing: European Commission ad tech study

    WFA

    WFA has developed a briefing on a study on recent developments in AdTech and their broader implications for advertisers, conducted by consultancy AWO Belgium for the European Commission

    Read more about "WFA Briefing: European Commission ad tech study"
  18. DGX benchmark on WFA members’ data ethics policies
    Benchmark
    Advertising & policyDigital policyPrivacy & tech

    DGX benchmark on WFA members’ data ethics policies

    WFA

    Benchmark on data ethics policies

    Read more about "DGX benchmark on WFA members’ data ethics policies"
  19. TPA Taskforce overview (December 2022)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    TPA Taskforce overview (December 2022)

    WFA

    Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 6 December 2022

    Read more about "TPA Taskforce overview (December 2022)"
  20. DGX meeting overview (December 2022)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (December 2022)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 8 December 2022

    Read more about "DGX meeting overview (December 2022)"
  21. Webinar: Understanding data ethics in practice
    Video
    Digital policyPrivacy & tech

    Webinar: Understanding data ethics in practice

    WFA

    92% of CMOs say that data ethics is a priority for their organisation, yet 50% still struggle to understand what data ethics means when it comes to the process and practices they need to apply both internally and across their marketing supply chains.

    Read more about "Webinar: Understanding data ethics in practice"