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Advertising & policyInclusive marketingSurvey: DEI in Content Production
Read more about "Survey: DEI in Content Production"WFA member survey exploring company maturity and practices related to DEI in content production.
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Marketing technologyAIMarketing technologySpotlight: The impact of AI on Production
Read more about "Spotlight: The impact of AI on Production"Are we seeing genuine innovation or just greater efficiency?
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CMO ForumMarketing operationsMarketing organisationSpotlight: Go faster with less
Read more about "Spotlight: Go faster with less"Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts efficiency, quality, and results.
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Spotlight: Effective financial management – a focus on marketing activation
Read more about "Spotlight: Effective financial management – a focus on marketing activation"Auditing is dead – long live auditing!
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Spotlight: Effective financial management – a focus on influencer marketing, PR and social
Read more about "Spotlight: Effective financial management – a focus on influencer marketing, PR and social"Auditing is dead – long live auditing!
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Sourcing Forum meeting overview (February 2022)
Read more about "Sourcing Forum meeting overview (February 2022)"Overview of the Sourcing Forum held remotely on Feb 23, 2022.
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Spotlight: 2022 Global Production Trends
Read more about "Spotlight: 2022 Global Production Trends"Another year of pivoting and adapting for clients prompted APR to take a different approach when preparing Annual Trends for 2022.
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Benchmark: Global Category Management – Experiential & Events
Read more about "Benchmark: Global Category Management – Experiential & Events"This WFA member benchmark examined the category management of Experiential & Events.
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Sourcing Forum meeting overview (January 2021)
Read more about "Sourcing Forum meeting overview (January 2021)"Overview of the Sourcing Forum held remotely on Jan 21, 2022.
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Global Content Production 2021
Read more about "Global Content Production 2021"Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that clients are considering or have actively deployed to effectively manage their content production investments.
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Sourcing Forum meeting overview (December 2021)
Read more about "Sourcing Forum meeting overview (December 2021)"Overview of the Sourcing Forum held remotely on Dec 9, 2021.
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Spotlight: Global Production - 2021 and beyond
Read more about "Spotlight: Global Production - 2021 and beyond"In this spotlight, hear from WFA & guest speaker from Danone and TKM Consultants as they share and discuss findings from our recent joint study on Global Production, specifically deep diving into the models that clients are considering or have actively deployed to effectively manage their content production investments.
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Marketing operationsWFA Consultant Directory
Read more about "WFA Consultant Directory"A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021
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Advertising & policyMarketing procurementInclusive marketingMarketing procurementSpotlight: Diversity & Inclusion in the Production Landscape
Read more about "Spotlight: Diversity & Inclusion in the Production Landscape"An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I in the production space.
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Agency managementMarketing procurementMarketing procurementDifferent Models when decoupling production
Read more about "Different Models when decoupling production"A brief definition guide on models when decoupling production.
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Marketing procurementMarketing procurementBenchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers
Read more about "Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers"Member benchmark on dynamic creative optimisation partners and creative analytics suppliers.
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Marketing procurementMarketing procurementEco-Friendly Practices in Production
Read more about "Eco-Friendly Practices in Production"This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices in production.
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Agency managementMarketing procurementMarketing procurementSpotlight: Global Production - 2020 and beyond
Read more about "Spotlight: Global Production - 2020 and beyond"As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for brands to consider what is happening in the creative industry that will affect the way we produce content on the short/mid/long term.
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Marketing procurementMarketing procurementThe endless possibilities of Computer Generated Imagery (CGI)
Read more about "The endless possibilities of Computer Generated Imagery (CGI)"This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.
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Agency managementMarketing procurementMarketing procurementBenchmark: Global Category Management - Artwork & pre-press Packaging design
Read more about "Benchmark: Global Category Management - Artwork & pre-press Packaging design"This WFA member benchmark examines category management of packaging design, artwork (AW) and pre-press (PP).
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CreativityMarketing procurementMarketing procurementWebinar: An introduction to the offshore market for creative production
Read more about "Webinar: An introduction to the offshore market for creative production"This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative production.
