This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

WFA member benchmark exploring how members are structuring programmatic models

Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for advertisers.

The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.

This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative effectiveness and real purpose, and the challenges of addressing sustainability and inclusion. Stephan Loerke, WFA CEO, provides his take-aways from five days in the south of France.

Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in the way of it reaching its full potential.

Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.