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Marketing procurementMarketing procurementMarketing procurement seeks better, smarter metrics in 2024
Read more about "Marketing procurement seeks better, smarter metrics in 2024"WFA research shows that teams are looking at creative and production as well as media in their bid to identify savings for 2024. Many company target setters fail to understand marketing, increasing barriers between procurement, marketing and the rest of the organisation.
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Marketing procurementMarketing procurementWhy I love marketing procurement
Read more about "Why I love marketing procurement"It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines why marketing procurement is proving to be an attractive career.
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Marketing procurementMarketing procurementLearning from the Sourcing Board
Read more about "Learning from the Sourcing Board"Three WFA Sourcing Board members share on how they are going about positioning marketing procurement as a vector of growth and a valued business partner rather than as a simple driver of savings.
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Marketing procurementMarketing procurementNew metrics for a growth agenda
Read more about "New metrics for a growth agenda"Moving from a savings outlook to a value-creation approach requires new methods of measuring progress. Building on discussions within WFA's Sourcing Forum, Simraan Kulkarni, WFA Sourcing Manager, shares on three areas where new metrics can be used.
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Marketing procurementMarketing structureMarketing procurementSpotlight: Growth Metrics – shift from a savings outlook to a value creation approach
Read more about "Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach"Shifting from a savings outlook to a value creation approach.
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Marketing procurementMarketing procurementDefining world-class standards for marketing procurement
Read more about "Defining world-class standards for marketing procurement"To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. WFA’s Global Sourcing Board has created some common definitions for key terms.
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Advertising & policyPrivacy & techCMO ForumWFA Forum Chairs look back on 2020
Read more about "WFA Forum Chairs look back on 2020"We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy agendas.
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Advertising & policyAgency managementInclusive marketingSourcing’s diversity power
Read more about "Sourcing’s diversity power"Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change. Laura Forcetti, Global Lead on Marketing Sourcing at the WFA, says the key is to take a human approach rather than purely rely on certifications and metrics.
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Marketing procurementInclusive marketingSustainabilityMarketing procurementSustainability and procurement
Read more about "Sustainability and procurement"Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic advisors, says Laura Forcetti, WFA's Global Lead, Marketing Sourcing
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Marketing procurementMarketing procurementProject Spring
Read more about "Project Spring"A first of its kind guide by WFA on transforming the actions and perception of marketing procurement.
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Marketing procurementMarketing procurementWFA launches ultimate guide to value-based Marketing Procurement
Read more about "WFA launches ultimate guide to value-based Marketing Procurement"Global Sourcing Board identifies real-world strategies that drive shift from savings to value
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Agency managementValue at the time of the virus
Read more about "Value at the time of the virus"Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global Sourcing Lead, explains how.
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Marketing procurementMarketing procurementRedefining the marketing procurement value proposition
Read more about "Redefining the marketing procurement value proposition"ProcureCon Marketing London was another great opportunity to gather industry feedback on WFA’s goal of redesigning marketing procurement and making it a true strategic business partner.
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Marketing procurementMarketing procurementWFA launches Global Sourcing Board
Read more about "WFA launches Global Sourcing Board"Goal is to revolutionalise the practice and perception of marketing procurement
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Marketing procurementMarketing procurementGrowing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years
Read more about "Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years"It’s clear that there are big opportunities for marketing procurement to fundamentally change the perception of the discipline, writes Laura Forcetti, WFA Global Marketing Sourcing Manager
