Meeting overview and agenda from the Media Forum on the 8th of June 2023.

Results from a Survey on Retail Media focusing on how organisations are leveraging their approach to this on a GLOBAL Scale

Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how brands can better manage and maximise their media investment in this dynamic market.

eCommerce-focused multinationals are spending significantly more on performance ads than brand messages

Increasing focus on profit improvements as advertisers evolve their approach

Retail media advertising had an incredible year of growth in 2021 and 2022, particularly in the US which has led to it being one the most talked about emerging areas within the global media landscape.

The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often strikingly consistent. One of the clearest threads remains the ever-present need for transformation, says Rob Dreblow, WFA Global Head of Marketing Services.

APR is providing this guide free to WFA members as an introduction to exploring ecommerce through a content production lens.

In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you can reasonably respond as a brand.