Posts about Self-regulation

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. DG JUST Exchange of Views on the EU Digital Fairness Act
    Event reports
    Advertising & policyDigital policy

    DG JUST Exchange of Views on the EU Digital Fairness Act

    WFA

    On 12 June, WFA held an engaging exchange of views with Martins Prieditis, Deputy Head of Unit at DG JUST on the upcoming proposal for an EU Digital Fairness Act. This important legislative proposal is expected to introduce new EU-wide rules on influencer marketing, ad personalisation, dark patterns and more.

    Read more about "DG JUST Exchange of Views on the EU Digital Fairness Act"
  2. PAG Meeting Overview (May 2025)
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (May 2025)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 May 2025.

    Read more about "PAG Meeting Overview (May 2025)"
  3. More than half of multinational brands plan to boost influencer market spend
    BenchmarkGuides & templates
    Influencer marketing

    More than half of multinational brands plan to boost influencer market spend

    WFA

    New WFA research indicates 60% of marketers say influencer marketing is becoming more important. WFA has launched new guidance for brands as regulatory and reputational pressures grow.

    Read more about "More than half of multinational brands plan to boost influencer market spend"
  4. PAG Meeting Overview (February 2025)
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (February 2025)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 4 February 2025

    Read more about "PAG Meeting Overview (February 2025)"
  5. Privacy and Tech Forum
    Expert opinionVideo
    Digital policyMarketing technologyMarketing technology

    Privacy and Tech Forum

    Gabrielle Robitaille

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    Read more about "Privacy and Tech Forum"
  6. Responsible Food Marketing Policy: WFA key messages
    Briefings & position papers

    Responsible Food Marketing Policy: WFA key messages

    WFA

    WFA’s key messages advocating for proportionate, evidence-based and robust policies on food marketing and children.

    Read more about "Responsible Food Marketing Policy: WFA key messages"
  7. Co-operation between marketing and policy experts reaches unprecedented levels in Latin America
    Press releasesBenchmark
    Advertising & policy

    Co-operation between marketing and policy experts reaches unprecedented levels in Latin America

    WFA

    Levels of cooperation between marketing and policy teams in LATAM outscore that of their global counterparts, shows new WFA research

    Responsible marketing and brand purpose, the main areas for collaboration

    WFA mebers can download the findings in Spanish here

    Read more about "Co-operation between marketing and policy experts reaches unprecedented levels in Latin America"
  8. PAG Meeting Overview (September 2023)
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (September 2023)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.

    Read more about "PAG Meeting Overview (September 2023)"
  9. WFA Survey: Responsible Marketing Frameworks
    Benchmark
    Advertising & policyDigital policyInclusive marketing

    WFA Survey: Responsible Marketing Frameworks

    WFA

    Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023 to broader understand the composition of these frameworks, some of their weaknesses and areas for potential collaboration across teams. 

    Read more about "WFA Survey: Responsible Marketing Frameworks"
  10. How do you create sustainable growth? 3 more experts share their views
    Expert opinion
    Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekSustainability

    How do you create sustainable growth? 3 more experts share their views

    WFA

    Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of sustainable growth

    Read more about "How do you create sustainable growth? 3 more experts share their views"
  11. 10 years of Responsible Alcohol Marketing
    Expert opinion
    Advertising & policy

    10 years of Responsible Alcohol Marketing

    Rebecka Allén

    On the occasion of the 10th anniversary of the Responsible Marketing Pact, Giuditta Hanau Santini, Junior Policy Manager at WFA, shares her thoughts on the importance of protecting minors from exposure to alcohol advertising.

    Read more about "10 years of Responsible Alcohol Marketing"
  12. Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
    Event reports
    Advertising & policyAgency managementInclusive marketing

    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching

    WFA

    Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022

     

    Read more about "Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching"
  13. Clients and Creativity
    Report
    Advertising & policyCreativity

    Clients and Creativity

    WFA

    With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable brand growth? 

    Read more about "Clients and Creativity"
  14. Benchmark: Tracking media in-feed on social platforms
    BenchmarkGuides & templates
    Advertising & policy

    Benchmark: Tracking media in-feed on social platforms

    WFA

    WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms

    Read more about "Benchmark: Tracking media in-feed on social platforms"
  15. WFA Policy Tracker
    Briefings & position papers
    Advertising & policyDigital policyValue of advertising

    WFA Policy Tracker

    WFA

    WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative files. 

    Read more about "WFA Policy Tracker"
  16. WFA issues guidance for brands on making credible environmental claims
    Press releasesGuides & templates
    Sustainability

    WFA issues guidance for brands on making credible environmental claims

    WFA

    New research indicates that 64% of Planet Pledge signatories now have ethical standards in place to guard against potential greenwashing

    Dairy company, Arla, and Australian Advertiser Association sign up to WFA’s Planet Pledge taking total to 27 major multi-nationals

    Read more about "WFA issues guidance for brands on making credible environmental claims"
  17. Global Guidance on Environmental Claims 2022
    Advertising & policySustainability

    Global Guidance on Environmental Claims 2022

    WFA

    First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible for both consumers and regulators

    Read more about "Global Guidance on Environmental Claims 2022"
  18. LATAM mapping: Regulatory efforts to restrict food marketing in Latin America
    Maps & infographics
    Advertising & policy

    LATAM mapping: Regulatory efforts to restrict food marketing in Latin America

    WFA

    This mapping provides an overview of the latest regulatory developments and industry commitments in Latin America.

    Read more about "LATAM mapping: Regulatory efforts to restrict food marketing in Latin America"
  19. Webinar: IFBA’s Enhanced Responsible Marketing Policy
    Video
    Advertising & policy

    Webinar: IFBA’s Enhanced Responsible Marketing Policy

    WFA

    In August 2021, eleven of the largest global food and drinks brands agreed to further restrict advertising to children of products high in fat, sugar and salt. Join our webinar to understand the background to this voluntary global initiative and find out what compliance means in practice.

    Read more about "Webinar: IFBA’s Enhanced Responsible Marketing Policy"
  20. Introduction to WFA's policy groups
    Video
    Advertising & policyDigital policyPrivacy & tech

    Introduction to WFA's policy groups

    WFA

    Our policy team gives a brief overview and explains the core focus areas of WFA's policy groups

    Read more about "Introduction to WFA's policy groups"
  21. 10 Predictions for 2021
    Expert opinion
    Advertising & policyMarketing procurementMarketing structureMarketing capabilitiesMarketing operationsMarketing procurement

    10 Predictions for 2021

    WFA

    It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the wider world and internally within the marketing industry.

    Read more about "10 Predictions for 2021"