Deeper collaboration with marketing procurement can be a quiet competitive advantage for CMOs – and a powerful ally. Laura Forcetti, Director of Global Marketing Sourcing at WFA, explains why.

AI is rewiring the whole marketing economy, including marketing procurement. Laura Forcetti, Director, Marketing Asia-Pacific, and Global Sourcing, presents some industry-first research into the scale of adoption across the function.

This member-only forum explored how the tone set during the pitch process can determine the future relationship with agencies. 

Overview of the Sourcing Forum meeting held in Singapore on May 14th, as part of WFA Forum Connect.

Overview of the WFA Sourcing Forum meeting, held in Brussels as part of Global Marketer Week

WFA member survey on the topic of suggested content production companies in Asia Pacific (or with global reach)

As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable solutions to help brand owners address the challenges facing each role.

Overview of the WFA Sourcing Forum meeting, held in New York as part of Forum Connect

Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and availability persist. A new WFA playbook offers voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.

Overview of the WFA Sourcing Forum meeting, held in Singapore