Posts about Stephan Loerke

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA CEO looks back at 2024
    Expert opinion

    WFA CEO looks back at 2024

    Stephan Loerke

    WFA’s year has reflected the rapidly evolving and uncertain economic and geo-political landscape in which we and our members operate. It’s been a bit of a rollercoaster with both lows and highs.

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  2. An unlikely destination
    Expert opinion
    Advertising & policyBrand purposeBrand reputation

    An unlikely destination

    Stephan Loerke

    WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.

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