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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. 8 CMOs on how AI is changing brand marketing
    Video
    Cannes LionsCMO Forum

    8 CMOs on how AI is changing brand marketing

    WFA

    WFA members reveal how AI is already impacting on their processes and people and how they plan to develop their creativity.

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  2. 8 CMOs: “My big insight from Cannes”
    Video
    Cannes LionsCMO Forum

    8 CMOs: “My big insight from Cannes”

    WFA

    Each marketer will have taken something different from their Cannes experience this year. We asked eight CMOs for their key takeout.

    Read more about "8 CMOs: “My big insight from Cannes”"
  3. CMOs share biggest lessons of 2025
    Video
    Cannes LionsCMO Forum

    CMOs share biggest lessons of 2025

    WFA

    Coping with uncertainty, boosting creativity and focusing on your people are key agenda items for many CMOs.

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  4. Uncertainty on the Croisette
    Video
    Cannes Lions

    Uncertainty on the Croisette

    Stephan Loerke

    Talk of AI dominated Cannes, but I believe creativity will continue to make the difference in a world focused on data and tech. Some belated reflections on the rapid pace of transformation and the challenges it creates.

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  5. Spotlight: Managing CO2 emissions in media
    Video
    SustainabilityMedia transformation

    Spotlight: Managing CO2 emissions in media

    Tom Ashby

    Across the WFA membership, advertisers continue to explore how they can reduce the carbon footprint of their media investments—often in complex and evolving environments.  As WFA broadens its Sustainability work via the launch of a new member-wide Sustainable Marketing Community, we are hosting the first in a series of Sustainable Marketing webinars, starting with a deep dive on Media Sustainability.

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  6. WFA Webinar: A Global Roadmap for HFSS Ad Standards
    Video

    WFA Webinar: A Global Roadmap for HFSS Ad Standards

    WFA

    How can advertisers help shape a healthier global food environment?

    Read more about "WFA Webinar: A Global Roadmap for HFSS Ad Standards"
  7. Spotlight: A Mid-Year Agency Roundup - Beyond the Surface
    Video

    Spotlight: A Mid-Year Agency Roundup - Beyond the Surface

    WFA

    In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?

    Read more about "Spotlight: A Mid-Year Agency Roundup - Beyond the Surface"
  8. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurementHalo

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement - June 2025 meeting

    Read more about "Halo CMM Community Townhall Meeting"
  9. Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive
    Video

    Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive

    Tom Ashby

    Discover the WFA Media team unpack the results of the latest Outlook poll of media price inflation forecasts for LATAM in particular, with the latest trends across the region and individual markets.

    Read more about "Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive"
  10. Spotlight: Global Content Production: Evolution and Looking Ahead
    Video
    Marketing procurementMarketing procurement

    Spotlight: Global Content Production: Evolution and Looking Ahead

    WFA

    In this session, our guest and partner, Claire Randall, unpacks the key take-outs from our recent joint report, Global Content Production (2025 update)

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  11. Spotlight: Creativity & Leadership
    Video
    CreativityCMO Forum

    Spotlight: Creativity & Leadership

    WFA

    If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.

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  12. In House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI
    Video

    In House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI

    WFA

    OLIVER's Richard Stainer joins WFA's In-House Forum to share how in-house teams can equip themselves with the latest technologies and tools to succeed in the age of disruption

    Read more about "In House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI"
  13. Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
    Video
    AI

    Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals

    WFA

    According to WFA research, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among brands, alongside legal and ethical risks. To help marketers navigate these challenges and overcome roadblocks, WFA is expanding its webinar series to focus on AI.

    Read more about "Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals"
  14. Data integrity: the new currency for responsible media?
    Video

    Data integrity: the new currency for responsible media?

    WFA

    As the programmatic ecosystem continues to evolve, media quality remains a barrier to effectiveness and growth. Despite significant investments in verification and optimisation, brands today still struggle with performance, waste and inadvertent exposure to reputational, legal and ethical risk. 

    Read more about "Data integrity: the new currency for responsible media?"
  15. Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
    Video

    Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts

    Tom Ashby

    Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.

    Read more about "Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts"
  16. Knowledge Spotlight: Growing a Global Brand in Local Soil
    Video
    Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology

    Knowledge Spotlight: Growing a Global Brand in Local Soil

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Growing a Global Brand in Local Soil"
  17. Halo CMM Community Townhall Meeting
    Video
    Cross-media measurementHalo

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement - April meeting

    Read more about "Halo CMM Community Townhall Meeting"
  18. The impact of GenAI on partner management
    Video
    Marketing procurementAIMarketing procurement

    The impact of GenAI on partner management

    WFA

    This session explored the impact of GenAI on partner management and took place on 2 April 2025 during a Sourcing Forum meeting.

    Read more about "The impact of GenAI on partner management"
  19. Marketing leaders highlight key trends at Global Marketer Week 2025
    Video
    CreativityGlobal Marketer WeekAICMO

    Marketing leaders highlight key trends at Global Marketer Week 2025

    WFA

    Marketing leaders and global CMOs identified their main messages and key trends for the industry at the WFA Global Marketer Week in Brussels between April 18 and 21.

    Read more about "Marketing leaders highlight key trends at Global Marketer Week 2025"
  20. Spotlight: Evaluating Better Ideas
    Video
    Agency managementCreativity

    Spotlight: Evaluating Better Ideas

    WFA

    Discover an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that WFA partnered on that tackles one of the toughest challenges for marketers: evaluating ideas.

    Read more about "Spotlight: Evaluating Better Ideas"
  21. Highlights from Global Marketer Week 2025
    Video
    Global Marketer Week

    Highlights from Global Marketer Week 2025

    WFA

    Global Marketer Week, the event for international marketers, went to Brussels in March 2025. See the highlights below from another week of discovery, inspiration and learning with the best minds of the industry. View more highlights and speaker sessions at gmw.wfanet.org.

    Read more about "Highlights from Global Marketer Week 2025"