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Global Marketer of the YearWFA names jury for 2025 Global Marketer of the Year
Read more about "WFA names jury for 2025 Global Marketer of the Year"Jury to include marketers from Diageo, First Bank of Nigeria, IKEA, The LEGO Group, Procter & Gamble, Reckitt, Santander, Unilever and Visa
Kantar joins as first-ever industry partner of the award
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Spotlight: Unlocking Your WFA Benefits
Read more about "Spotlight: Unlocking Your WFA Benefits"Need a quick refresher on what WFA membership includes or how to get started?
Discover this fast, info-packed session covering the essentials: what WFA is all about, key member benefits, and a sneak peek at the work we're doing now that could be especially relevant to you.
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Candid CMOThe Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab
Read more about "The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab"When you’ve been with the company since Day 1, change is inevitable. Cheryl Goh, Group VP of Marketing at Grab, explains how discovering marketing, defying consensus and being purpose-driven are key to her career.
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Cannes LionsCelebrating creativity with #NotInCannes
Read more about "Celebrating creativity with #NotInCannes"While many in our industry were in Cannes last month celebrating creativity, members of WFA’s Asia Advisory Board supported the movement from Singapore, organising an evening event for those who couldn’t make it to the French Riviera.
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Cannes LionsUncertainty on the Croisette
Read more about "Uncertainty on the Croisette"Talk of AI dominated Cannes, but I believe creativity will continue to make the difference in a world focused on data and tech. Some belated reflections on the rapid pace of transformation and the challenges it creates.
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Candid CMOThe Candid CMO: Conny Kalcher, Group Chief Customer Officer at Zurich
Read more about "The Candid CMO: Conny Kalcher, Group Chief Customer Officer at Zurich"Conny Kalcher, Group Chief Customer Officer at Zurich Insurance, explains the appeal of the insurance industry and how the right metrics can prove the power of marketing.
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Candid CMOThe Candid CMO: Wanda Weigert, Global Chief Brand Officer and Executive Director for Globant
Read more about "The Candid CMO: Wanda Weigert, Global Chief Brand Officer and Executive Director for Globant"Some marketers gain experience by moving around from company to company. For Wanda Weigert, Global Chief Brand Officer and Executive Director for Argentina at technology company Globant, that learning process has happened in situ.
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Global Marketer WeekHighlights from Global Marketer Week 2025
Read more about "Highlights from Global Marketer Week 2025"Global Marketer Week, the event for international marketers, went to Brussels in March 2025. See the highlights below from another week of discovery, inspiration and learning with the best minds of the industry. View more highlights and speaker sessions at gmw.wfanet.org.
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Global Marketer WeekWFA prepares for biggest ever Global Marketer Week
Read more about "WFA prepares for biggest ever Global Marketer Week"More than 2,000 delegates from over 40 countries set to benefit from trends, insights and networking opportunities at the event in Brussels.
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Global Marketer WeekCMO ForumGlobal Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties
Read more about "Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties"As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable solutions to help brand owners address the challenges facing each role.
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Candid CMOThe Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA
Read more about "The Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA"WFA chats to the Chief Marketing & Digital Officer for L’Oréal South Asia Pacific, Middle East & North Africa to explore his marketing journey around the world.
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Candid CMOThe Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri
Read more about "The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri"In the first of a new series, WFA chats to the global marketing lead for Zespri to explore his marketing journey from boyhood to his current ambitions for New Zealand’s kiwi exporting behemoth.
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CreativityAITop WFA content in 2024 to get you ahead in 2025
Read more about "Top WFA content in 2024 to get you ahead in 2025"We have compiled an overview of 2024 content that’s been most popular with WFA members and, where appropriate, with the wider marketing community.
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WFA CEO looks back at 2024
Read more about "WFA CEO looks back at 2024"WFA’s year has reflected the rapidly evolving and uncertain economic and geo-political landscape in which we and our members operate. It’s been a bit of a rollercoaster with both lows and highs.
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WFA Annual Report 2022
Read more about "WFA Annual Report 2022"An overview of WFA’s key projects and initiatives from 2022
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Advertising & policyBrand purposeBrand reputationAn unlikely destination
Read more about "An unlikely destination"WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.
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Advertising & policyDigital policyMarketing procurementMarketing procurementWebinar: WFA in 2020 - What’s now, what’s next
Read more about "Webinar: WFA in 2020 - What’s now, what’s next"The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the future.
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Brand purposeBrand reputationGlobal Marketer WeekPutting People First: 10 years of WFA's Project Reconnect
Read more about "Putting People First: 10 years of WFA's Project Reconnect"10 years of learnings from running Project Reconnect
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Advertising & policyAd techPrivacy & techCoalition for Better Ads: Feb 2018 State of play
Read more about "Coalition for Better Ads: Feb 2018 State of play"The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards.
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Trends & forecastsBrand purposeBrand reputationGlobal Marketer WeekProject Reconnect masterdeck 2019
Read more about "Project Reconnect masterdeck 2019"Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help marketers better align marketing strategies and practices with people’s changing expectations and sensitivities.
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Advertising & policyEU Pledge Annual Reports
Read more about "EU Pledge Annual Reports"In line with the Terms of Reference of the EU Platform for Action on Diet, Physical Activity and Health, EU Pledge signatories are required to monitor and report on the implementation of their commitments. EU Pledge member companies have committed to carry out independent, third-party compliance monitoring of the two central EU Pledge commitments every year in a representative sample of EU Member States.
To view the annual reports please log in to your account.
