Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
WFA Global Marketer Hall of Fame
Andrea Alvares Andrea ex Chief Brand, Innovation, International and Sustainability Officer, NaturaAndrea was Chief Brand, Innovation, International and Sustainability Officer for Natura when she was shortlisted in 2021. Her nomination praised the way she helped empower the company’s consultants’ network, providing representatives with new digital tools, extending payment terms and supporting them during the pandemic. She also played a strong role in helping Natura drive up its innovation index, which rose nearly 10 percentage points in two years. She is currently on a sabbatical.
Kofi Amoo-Gottfried Kofi Chief Marketing Officer, DoorDashKofi was shortlisted in 2024 for his work in turning the utility of meal delivery into a cultural triumph, helping DoorDash become the largest food delivery company in the US – with a 67% share in the meal-delivery category. Born and raised in Ghana, he has a unique perspective on what it means to be a foreign-born black person in America. Corporate initiatives include “Kitchens Without Borders,” which supports immigrant and refugee-owned restaurants, and “Monday Night Mentorship”, a community program aiming to guide professionals on their corporate journey.
Manolo Arroyo Manolo EVP and Global Chief Marketing Officer, The Coca-Cola CompanyManolo leads a global marketing network of more than 2,000 professionals and is recognized as the architect of the most radical marketing transformation in the history of The Coca-Cola Company, reshaping the portfolio of brands, innovation, modernizing its marketing and designing an industry-leading partnership with WPP. Prior to his current role, he served from 2019-2020 as both the Global CMO and as President of Coca-Cola’s Asia Pacific Operating Group. Manolo is a 2025 finalist for Global Marketer of the Year.
Asad Ayaz Asad Chief Brand Officer, The Walt Disney CompanyAsad was shortlisted in 2024. In his role as President of Marketing for The Walt Disney Studios and Disney+, he oversees all aspects of global marketing for Disney, Pixar, Marvel, Lucasfilm, and 20th Century Studios, as well as all aspects of brand and performance marketing for Disney+. As Walt Disney Company’s first-ever Chief Brand Officer, Asad is also responsible for managing the Disney brand globally across The Walt Disney Company’s entire ecosystem of touchpoints and consumer experiences as well as leading global consumer research and analytics for Disney’s brands and franchises, primarily focusing on delivering more personalized and dynamic consumer experiences.
Edward Bell Edward General Manager Brand, Insights & Marketing Communications, Cathay PacificEdward is responsible for the development of brand strategy, consumer insights, loyalty marketing and marketing communications for the Cathay Pacific group globally. He has spent the majority of his career in marketing strategy and later as a CEO for marketing and communication consultancies across Asia and Greater China. He is the recipient of the prestigious IPA and Jay Chiat awards for marketing effectiveness and strategy. Edward is a 2025 finalist for Global Marketer of the Year.
Conny Braams Conny ex Chief Digital and Commercial Officer, UnileverConny was then Chief Digital and Commercial Officer at Unilever and Vice President of WFA when she was named Global Marketer of the Year 2021. As the FMCG giant’s top marketer, she led the company’s end-to-end digital transformation and identified new opportunities for growth. She believes brands have a responsibility to make sustainable behaviours easy and every day.
Glory Cheung Glory Chief Brand Officer, HuaweiGlory Cheung, Chief Brand Officer at Huawei Consumer Business Group, was shortlisted in 2017 for her role as the public face of the company’s global consumer business, playing a key role in its move to become a premium competitor to Samsung and Apple. She also established its PR team and helped launch the Honor brand globally.
Patricia Corsi Patricia Chief Growth Officer, Kimberly-ClarkPatricia was shortlisted in 2022 when she was Chief Marketing, Digital & Information Officer of Bayer for her work in placing sustainability at the centre of brand and product strategies as well as the innovation process in partnership with R&D. She developed more synergies between IT /Digital Transformation and the marketing and sales teams leading to greater efficiency and effectiveness.
Rupen Desai Rupen WFA Asia VP and CMO & Venture Partner, Una TerraRupen was then Global CMO of Dole Sunshine Company when he made a powerful call to action for marketers to do more to drive a sustainable future at Global Marketer Week in Athens in 2022. He was shortlisted in 2021 for developing a new business model for Dole, one driven by a clear purpose: good nutrition is a human right. At Cannes Lions 2022 Dole’s work with Piñatex – turning pineapple leaves into vegan leather, resulting in a new series of Nike shoes and creating a new income stream for farmers – picked up the Grand Prix for Creative Business Transformation.
Cristina Diezhandino Cristina Chief Marketing Officer, DiageoCristina has re-imagined how the company’s 1,200-strong marketing team works since taking over the top role. She and her team have introduced quarterly plans and small challenge teams to address specific short-term problems. During the pandemic, she focused on enabling consumers to recreate that bar feeling at home, growing the ecommerce business, while also supporting bars and bar staff. She was shortlisted in 2021 and was named Global Marketer of the Year 2022.
Asmita Dubey Asmita Chief Digital & Marketing Officer, L'OréalAsmita was shortlisted in 2022 and crowned Global Marketer of the Year in 2023. Under Asmita’s leadership, the company has continued to optimise its internal marketing organisation through upskilling and improving the way they work with agencies, influencers and start-ups. Asmita has introduced new A/R beauty services and virtual try-ons for hair and make-up as well as skin diagnosis through AI. The latter attracted more than 40 million users last year.
Morgan Flatley Morgan Global Chief Marketing Officer, McDonald'sMorgan has been leading the implementation of a mosaic of solutions for McDonald’s to address different market challenges and consumer behaviours. By capitalising on the growing relevance of technology while maintaining the “human touch", she has identified that contact points with the brand and the act of purchasing its products are omnichannel experiences. Morgan was shortlisted in 2023.
Diana Frost Diana Global Chief Growth Officer, The Kraft Heinz CompanyDiana oversees three key pillars within Kraft Heinz including enterprise strategy, marketing excellence and capabilities, and innovation, which encompasses insights, analytics and R&D. She has brought together these pillars to build a global growth and innovation engine responsible for delivering $2 billion in incremental net sales by 2027. Her efforts have led to a creative and business resurgence for HEINZ, the company’s biggest and most profitable brand with more than $5B in annual revenue. Shortlisted in 2024, Diana is the first Canadian finalist of WFA’s Global Marketer of the Year.
Aude Gandon Aude Global Chief Digital and Marketing Officer, NestléAs Nestlé’s first-ever global CMO, Aude oversees the global marketing strategy portfolio of more than 2,000 brands. She has brought together marketing and digital teams, with a mission to accelerate marketing and digital transformation across the entire organisation. She also leads on the company’s 2050 sustainability roadmap. Aude was shortlisted in 2023.
Andrew Garrihy Andrew ex CMO, DiDiAndrew was shortlisted in 2020 for his role as Chief Brand Officer and Western Europe Chief Marketing Officer at Huawei. As well as helping Huawei weather many storms in the last couple of years, both geopolitical and the pandemic, he also helped develop Story Sign, a text to sign language app that has transformed the lives of deaf communities around the world. He was most recently Chief Marketing Officer at DiDi International Business.
Cheryl Goh Cheryl Chief Marketing and Consumer Officer, GrabCheryl has been with South-East Asia’s ride-sharing app since the beginning of its journey. As Group VP of Marketing and Sustainability she leads marketing across the region. Her team runs the GrabForGood programme, which has helped more than 800 people with disabilities become Grab drivers. She was shortlisted, 2019, 2022 and 2025.
Julia Goldin Julia Chief Product and Marketing Officer, Lego GroupLego Group has been one of the leaders in the drive to build content-led brands and as Chief Product and Marketing Officer, Julia has played a key role. Shortlisted in 2021 and 2022, herremit covers product development, licensing and partnerships as well as marketing, research and the company’s in-house creative agency. During the pandemic she and her team devised the #letsbuildtogether campaign to support isolated children and their parents in just two weeks.
Richa Goswami Richa Group Chief Marketing & Brand Officer, Fidelity InternationalCurrently Group CMO at Fidelity International, Richa was shortlisted in 2019 for her role as Senior Director, Office of Marketing Value, Global Digital and Technology Excellence at J&J Consumer Health. In that role she ledJ&J’s drive to develop data-inspired creative and personalised content. The company’s 'Project Free Period' enabled women trapped in the sex trade to use the three days they can’t work due to menstruation to acquire new skills that will lead them to a better life.
Emily Ketchen Emily SVP and CMO, Intelligent Devices Group and International Markets, LenovoEmily leads global marketing strategy and execution across Lenovo’s Intelligent Devices Group and Motorola – driving growth in brand and product demand, customer insights, sponsorships and creative direction. She also oversees marketing across international markets spanning EMEA, Asia Pacific, North America and Latin America. She has previously worked at HP, Publicis & Hal Riney and Dell. Emily is a 2025 finalist for Global Marketer of the Year.
Fernando Machado Fernando ex CMO, Burger KingFernando found global marketing fame as Chief Marketing Officer at Burger King and its parent company RBI, with a reputation for pushing creative boundaries to drive business growth. Campaigns such as Whopper Detour picked up a host of Cannes Lions to go on a mantlepiece that also includes D&AD Yellow Pencils and Grand Effies. He was shortlisted in 2019 and 2020 and is currently Senior Marketing Advisor at NotCo.
Kory Marchisotto Kory Global Chief Marketing Officer, e.l.f. Beauty & President, Keys SoulcareKory has helped catapult e.l.f. Beauty’s meteoric ascent to 27 consecutive quarters of net sales growth and market share gains, define and activate the company’s game-changing purpose platform, and grow e.l.f. Cosmetics in the US into the No. 1 favourite for Gen Z, and the No. 1 most-purchased cosmetics brand for Gen Alpha and Millennials. She joined the company in 2019, having previously worked at Shiseido, LVMH and Puig. Kory is a 2025 finalist for Global Marketer of the Year.
Marcel Marcondes Marcel Global Chief Marketing Officer, AB InBevAs global CMO, Marcel has led AB InBev's new brand approach focusing on global “megabrands”, boosting revenue by 3.3%. The company now has eight of the top 10 most valuable beer brands worldwide, including Corona at No. 1 and Budweiser at No. 2. Marcel has firmly positioned marketing as the company’s growth engine, developing a four-part semester on “Marketing for Growth” under the premise that organic growth starts with building effective, powerful brands. Marcel was a finalist in 2023 and was named Global Marketer of the Year 2024.
Lisa McKnight Lisa EVP, Chief Brand Officer, Mattel, Inc.Lisa has been instrumental in evolving the iconic Barbie brand into the most diverse doll line on the market. Most recently, she oversaw more than 100 brand collaborations in the build-up to the release of the Barbie movie, a marketing success that saw brand sales worldwide increase 16% year-on-year, and a 26% increase in North America. Lisa was shortlisted in 2020 and 2023.
Ukonwa Ojo Ukonwa ex Global CMO, Amazon Prime Video & StudiosUkonwa was shortlisted in 2018 for her work as Chief Marketing Officer, Consumer Beauty at Coty, where she rebranded Covergirl, launched the I Am What I Makeup campaign and opened a new “experiential beauty playground” flagship store in New York. Since then, she was Global Chief Marketing Officer at MAC Cosmetics and also spent two years as Global Chief Marketing Officer for Amazon Prime Video & Studios.
Ivan Pollard Ivan Leader at The Conference BoardIvan Pollard was shortlisted in 2020 for his work as Global CMO at General Mills. He was recognised for the success he’d had in taking a three Cs approach to General Mills; creativity, building a community and enhancing capability. He also mixed precision marketing with the opportunities presented by big cultural events, including promoting regenerative agriculture. He currently works for The Conference Board, a thinktank that provides insights into what lies ahead.
Marc Pritchard Marc Chief Brand Officer, Procter & GambleMarc Pritchard, Chief Brand Officer at Procter & Gamble, has been consistently recognised as one of the world’s best marketers. He was shortlisted in 2017, 2018, 2019 and named Global Marketer of the Year 2020. Marc sets the company’s multi-billion-dollar media, marketing and advertising strategies and leads marketing innovations for P&G’s portfolio of trusted, quality brands. He has not only boosted P&G’s data-driven capabilities but he has also developed new ‘fix and flow’ agency models as well as ensuring that all communications meet the highest standards on gender equality and diversity.
Raja Rajamannar Raja Chief Marketing & Communications Officer and President – Healthcare Business, MastercardRaja Rajamannar, Chief Marketing & Communications Officer and President – Healthcare Business at Mastercard, was shortlisted in 2017 and 2018, when he picked up the Global Marketer of the Year title. He has since been elected as President of the WFA and is the author of the Wall Street Journal bestseller Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers.
Aruna Ravichandran Aruna SVP, Chief Marketing Officer, Webex by CiscoAruna has earned a reputation as “the CMO who closes deals” turning her team into critical revenue drivers for Cisco’s Collaboration business. She has led a strategic focus on data-driven decision-making, strong cross-functional collaborative approach that delivers for the business. Within her team, Aruna has focused on a strong culture that has resulted in a turnover rate of less than two percent, the lowest in Webex Marketing history. Shortlisted in 2024, she is the first B2B marketer to be selected as a finalist for WFA’s Global Marketer of the Year.
Martin Renaud Martin EVP & Chief Marketing and Sales Officer, Mondelēz InternationalMartin was shortlisted in 2022. Since joining Mondelēz in 2018, he has transformed the company’s marketing strategy – building excellence in its brand investment profile, renewing its creative approach, and spearheading its ambitious goal of becoming the digital snacking leader. He has overseen substantial investments to accelerate and sustain growth in digital commerce.
Karen Riley-Grant Karen ex Chief Marketing Officer, Levi Strauss & Co.Karen was shortlisted in 2022. She joined Levi’s seven years ago and is a big believer in the fact that standout innovation comes from co-creation. Last year, the company expanded its House of Strauss creator houses in Mexico City, in order to foster creativity and increase brand awareness. Revenue for the 12 months ending August 31, 2022 was up 14.6% year-on-year, confirming the company’s status as one of the world’s most iconic denim jean brands.
Lubomira Rochet Lubomira Partner, JAB Holding CompanyLubomira Rochet, then Chief Digital Officer at L’Oréal was named Global Marketer of the Year in 2019. The award was recognition of her role in developing a strong push on eCommerce and the accelerated digitalization of media through a massive precision advertising program that has been rolled out in 45 countries. Lubomira also championed the development of digital skills amongst L’Oréal’s marketing teams and the use of AR in “beauty tech” to craft personalised customer experiences. She is currently a partner at JAB Holding Company.
Syl Saller Syl ex CMO, DiageoSyl Saller was recognised for leading the transformation in both creative excellence and marketing effectiveness across Diageo. She also inspired industry wide change in promoting gender equality and supporting leadership development within Diageo and beyond. In addition to sponsoring equality initiatives established by the Unstereotype Alliance, she has helped launch new programs that support leadership development and a diverse pipeline of top talent at Diageo. She was shortlisted in 2018 and 2019 and is now a board member, non-executive director, advisor and executive coach.
Hans-Christian Schwingen Hans-Christian ex CMO, Deutsche TelekomHans-Christian Schwingen, CMO at Deutsche Telekom, was shortlisted in 2017. He was praised for his work in giving the Life is for Sharing new meaning through mobile game Sea Hero Quest, which persuaded consumers to share data to help medical researchers looking for a cure for dementia. He is now a self-employed brand revitalizer and renovator as well as a member of the advisory board at the GIM Society for Innovative Market Research.
Sean Summers Sean EVP and Chief Marketing Officer, Mercado LibreSean took on the CMO role at Mercado Libre in 2018, adding his EVP brief for Mercado Ads in 2022. Prior to this, he worked at Quaker and Tropicana and Twinings in the UK as well for Pepsico in both LatAm and the UK. He is also a Board Member at World Rugby Events & Media Company (part of World Rugby). Sean is a 2025 finalist for Global Marketer of the Year.
Pratik Thakar Pratik Global Head of Generative AI, The Coca-Cola CompanyPratik led structural changes that have allowed Coca-Cola’s marketing teams and agency partners to collaborate even more closely during the pandemic. He has created new merchandising partnerships and launched the company’s game-themed “One Coke Away from Each Other” campaign. He was shortlisted in 2021 and is now Global Head of Generative AI for the company.
Jane Wakely Jane EVP, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods, PepsiCoJane, then Lead CMO at Mars, was shortlisted in 2017, 2020 and 2021. She has been a critical part of Mars’ efforts to innovate digitally and creatively. She drove the transformation of Mars’ marketing function, delivering a new mandate – building brands for mutual value – to create a roadmap for sustainable growth. Recent campaigns include Sheba’s Hope Reef product, where the brand partnered with National Geographic to help regrow coral at the site in Indonesia. She is now EVP, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods at PepsiCo.
Keith Weed Keith ex Chief Marketing and Communications Officer, UnileverKeith, then Chief Marketing & Communications Officer at Unilever, was the inaugural winner of WFA’s Global Marketer of the Year in 2017. He was praised for his work in using the power advertising not just to build brands, but to positively contribute to society, including Unilever's work around gender stereotyping. He is now an independent director on the board of WPP and Sainsbury’s as well as president and chair of the UK’s Royal Horticultural Society.
Claudia Willvonseder Claudia Executive Board Member, Dr. OetkerClaudia Willvonseder was shortlisted in 2018 for her role as Chief Marketing Officer at Ikea Group, where she worked to engage all 29 IKEA markets around common objectives and co-initiatives, focusing on her belief that corporate behaviour and culture is the future of marketing. She is now an executive board member at Dr. Oetker.
