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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1.    Agencies feel more comfortable being honest with clients, WFA research

    Agencies feel more comfortable being honest with clients, WFA research

    But too many soft KPIs and “the wrong KPIs” are a rising concern

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  2.    First speakers revealed for WFA Global Marketer Week Istanbul 2023
    Global Marketer Week

    First speakers revealed for WFA Global Marketer Week Istanbul 2023

    AB InBev, Bumble, Mastercard and VICE leaders to headline event

    Read more about "First speakers revealed for WFA Global Marketer Week Istanbul 2023"
  3.    Global marketing industry rallies behind second Global DEI Census in March 2023
    Advertising & policyInclusive marketing

    Global marketing industry rallies behind second Global DEI Census in March 2023

    The results will provide a check on progress in people’s perceptions of diversity, equity and inclusion in their organisations and the industry more broadly. The global research will include 33 markets and run alongside UK’s All In. 

    Read more about "Global marketing industry rallies behind second Global DEI Census in March 2023"
  4. WFA names Gary Lim as new Director for Asia-Pacific

    Gary Lim, former APAC Marketing Communications Director at Johnson & Johnson, has joined WFA as Director of Marketing Services for APAC. He replaces Ranji David and is based in Singapore.

    Read more about "WFA names Gary Lim as new Director for Asia-Pacific"
  5.    Marketing budgets under heavy scrutiny, WFA and Ebiquity research

    Marketing budgets under heavy scrutiny, WFA and Ebiquity research

    Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and unpredictable 2022 marketplace, according to new research. Nevertheless, some of the world’s biggest brands remain committed to maintaining planned investment despite the threat of recession in many markets.

    Read more about "Marketing budgets under heavy scrutiny, WFA and Ebiquity research"
  6.    Greek association strengthens local Planet Pledge efforts with the addition of four new members

    Greek association strengthens local Planet Pledge efforts with the addition of four new members

    WFA’s Planet Pledge initiative aims to put marketers at the centre of the fight against climate change

    Read more about "Greek association strengthens local Planet Pledge efforts with the addition of four new members"
  7.    UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance

    UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance

    The Belgian association hopes to promote more sustainable behaviours among consumers and help marketers make effective and truthful environmental claims.

    Read more about "UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance"
  8.    ISA re-elects Sunil Kataria as chairman

    ISA re-elects Sunil Kataria as chairman

    Raymond's Sunil Kataria will continue as the head of The Indian Society of Advertisers

    Read more about "ISA re-elects Sunil Kataria as chairman"
  9.    AANA appoints new CEO

    AANA appoints new CEO

    Josh Faulks will take over the leadership of the Australian Association of National Advertisers as the new Chief Executive Officer

    Read more about "AANA appoints new CEO"

Looking for knowledge and insights? Click here to access our WFA member only knowledge database. For press enquiries, please contact Will Gilroy at w.gilroy@wfanet.org.