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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1.    Data Processing Agreement template for advertisers launched

    Data Processing Agreement template for advertisers launched

    The WFA and the Dutch Advertisers Association (BVA) have partnered with Digital Decisions to create a Data Processing Agreement (DPA) template for advertisers.

    Read more about "Data Processing Agreement template for advertisers launched"
  2.    WFA releases full version of Global Media Charter to reform digital ad ecosystem

    WFA releases full version of Global Media Charter to reform digital ad ecosystem

    WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a safer, more transparent, more consumer-friendly environment

    Read more about "WFA releases full version of Global Media Charter to reform digital ad ecosystem"
  3.    French industry addresses concerns in open letter to Google

    French industry addresses concerns in open letter to Google

    Industry stakeholders share concerns regarding Google's implementation of the EU's new data protection regulation

    Read more about "French industry addresses concerns in open letter to Google"
  4.    Zimbabwe unveils the country’s ‘superbrands’

    Zimbabwe unveils the country’s ‘superbrands’

    MAZ recognises the country’s top 200 brands

    Read more about "Zimbabwe unveils the country’s ‘superbrands’"
  5.    Turkish association re-elects Ahmet Pura as chairman

    Turkish association re-elects Ahmet Pura as chairman

    RVD appoints new board

    Read more about "Turkish association re-elects Ahmet Pura as chairman"
  6.    Argentina welcomes new board

    Argentina welcomes new board

    CAA re-elects Philip Pérez as President

    Read more about "Argentina welcomes new board"
  7.    National advertiser associations gather in Tokyo
    Global Marketer Week

    National advertiser associations gather in Tokyo

    WFA National Associations Council meeting closes Global Marketer Week 2018

    Read more about "National advertiser associations gather in Tokyo"
  8.    Brazilian advertisers name new board

    Brazilian advertisers name new board

    New appointments as part of ABA’s 2020 project

    Read more about "Brazilian advertisers name new board"
  9.    Roster arrangements under review at  74% of multinational brands
    CMO Forum

    Roster arrangements under review at 74% of multinational brands

    New study finds widespread dissatisfaction on both sides of the advertiser agency divide

    Read more about "Roster arrangements under review at 74% of multinational brands"

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