News

News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. British advertisers appoint new directors of media and comms

    ISBA UK welcomes Steve Chester and Abi Slater

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  2.    Italian industry leaders create guide to online advertising

    Italian industry leaders create guide to online advertising

    Eight industry associations release white paper on digital

    Read more about "Italian industry leaders create guide to online advertising"
  3.    WFA launches Global Marketer of the Year
    Global Marketer of the Year

    WFA launches Global Marketer of the Year

    Partners with Campaign magazine to celebrate the role that global and regional marketers play in delivering more customer-centric brand communications

    Read more about "WFA launches Global Marketer of the Year"
  4. Digital policy

    70% of global marketers are not fully aware of the implications of GDPR

    A new survey of global marketers highlights the need for brand organisations to work faster and harder to get to grips with the challenges of GDPR, even if they are not based in the EU

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  5. Global Marketer Week

    Arla Foods joins EU Pledge

    Leading international dairy company commits to EU Pledge on responsible marketing to children

    Read more about "Arla Foods joins EU Pledge"
  6.    WFA helps drive industry-led Advertising Standards across APEC
    Global Marketer Week

    WFA helps drive industry-led Advertising Standards across APEC

    WFA helped host the fourth APEC workshop on Advertising Standards in Vietnam

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  7. French advertisers welcome new director general

    Jean-Luc Chétrit is the new Director General of UDA France

    Read more about "French advertisers welcome new director general"
  8. Italians explore the KPIs of marketing communications

    UPA Italy found that there was no common language or industry standard in place around communication KPIs

    Read more about "Italians explore the KPIs of marketing communications"
  9.    Zimbabwe association turns 10

    Zimbabwe association turns 10

    MAZ Zimbabwe celebrated its 10th anniversary on 5 July

    Read more about "Zimbabwe association turns 10"

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