News

News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Global marketers seek a new model for insights

    Research identifies key changes required to make insights more effective partners in driving brand growth

    Read more about "Global marketers seek a new model for insights"
  2. WFA President warns brands not to lose sight of the basics

    State of the Union address highlights seven ways marketers are making their lives harder

    Read more about "WFA President warns brands not to lose sight of the basics"
  3. WFA President warns brands not to lose sight of the basics

    State of the Union address highlights seven ways marketers are making their lives harder

    Read more about "WFA President warns brands not to lose sight of the basics"
  4. WFA announces changes to global leadership team

    WFA announces changes to global leadership teamNew regional Vice-Presidents for APAC and AfricaNew appointments to board include representatives from Danone, AB InBev, Mondelez, Nissan, Pfizer and Visa

    Read more about "WFA announces changes to global leadership team"
  5. Global marketers seek a new model for insights

    Research identifies key changes required to make insights more effective partners in driving brand growth

    Read more about "Global marketers seek a new model for insights"
  6. WFA announces changes to global leadership team

    New regional Vice-Presidents for APAC and AfricaNew appointments to board include representatives from Danone, AB InBev, Mondelez, Nissan, Pfizer and Visa

    Read more about "WFA announces changes to global leadership team"
  7. ASEAN marketers seek enhanced digital capabilities

    Survey highlights need to boost consumer insight, integrated activity planning, innovation, digital marketing and analytics to drive digital transformationResearch conducted in collaboration with national advertiser associations; respondents were regional and local marketers from brands that spend in excess of US$54b per annum globallyFull results to be released at Global Marketer Week- #GMWKL- in Kuala Lumpur on March 17th

    Read more about "ASEAN marketers seek enhanced digital capabilities"
  8. ASEAN marketers seek enhanced digital capabilities

    Survey highlights need to boost consumer insight, integrated activity planning, innovation, digital marketing and analytics to drive digital transformationResearch conducted in collaboration with national advertiser associations; respondents were regional and local marketers from brands that spend in excess of US$54b per annum globallyFull results to be released at Global Marketer Week- #GMWKL- in Kuala Lumpur on March 17th

    Read more about "ASEAN marketers seek enhanced digital capabilities"
  9. Global Marketer Week: Public Affairs session to feature speakers from Google and UNICEF

    WFA News

    Read more about "Global Marketer Week: Public Affairs session to feature speakers from Google and UNICEF"

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