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New online and on-demand programme aims to enhance marketers’ skill set
The Association of National Advertisers (ANA) has unveiled the Certified ANA Marketing Professional (CAMP) programme, a new certification programme designed to help marketers elevate their skills and navigate all aspects of today’s marketing industry.
Developed exclusively for ANA members, CAMP aims to facilitate growth among individuals and companies. ANA CEO Bob Liodice said: “CAMP offers ANA members access to a curated development programme that provides a solid foundation to drive individual professional growth, which in turn will lead to growth for their organizations and our industry.”
The 35-hour online and on-demand programme covers the full spectrum of marketing activities, from brand strategy and brand activation, to marketing implementation across digital, direct, and analytic applications. It is catered towards junior and mid-level marketers and their teams who want a more complete or better understanding of the entire marketing process and their roles in the overall marketing industry. Companies can also use CAMP for orienting new marketers and get their marketing teams on the same page and speed.
CAMP certification is valid for one year and applicants must complete the whole programme and pass a certification assessment. Once certified, they can then earn continuing education units in the next 12 months through ANA’s training, conferences, webinars, and other events.
For more information, please contact ANA.