Responsible Advertising and Children
WFA Responsible Advertising and Children Forum (RAC)
The Responsible Advertising and Children (RAC) Forum brings together over 1000 professionals globally with a direct stake in the sensitive issue of marketing and children.
Join the Forum
RAC’s vision is to provide global leadership by championing good practices in marketing communications to children. This exercise is shaped by a continuous dialogue and engagement with policy-makers, society and parents.
RAC keeps members up to speed with latest developments, engages with policymakers and other stakeholders on priority issues, identifies emerging trends and concerns, draws up potential industry and company solutions, monitors member activities helping them steer clear of potential problems and drives “beyond compliance” programmes which help to future-proof companies’ ability to connect with younger consumers.
Upcoming Forum Events
There are no meetings published at the moment. Please check back later!
Since 1996, the Responsible Advertising and Children Programme (RAC) has brought together advertisers, agencies and the media at an international and European level to anticipate and understand societal and parental aspirations regarding responsible marketing communications and children. RAC brings together almost a thousand people globally with an interest and stake in the issue of marketing and children. The network is almost 400 strong in Europe, over 150 of whom come to our quarterly meetings in Brussels every year to address the issues of highest priority to brand owners.
RAC’s vision is to provide global leadership by championing good practices in marketing communications to children. This exercise is shaped by a continuous dialogue and engagement with policy-makers, society and parents.
RAC keeps members up to speed with latest developments, engages with policy-makers and other stakeholders on priority issues, identifies emerging trends and concerns, draws up potential industry and company solutions, monitors member activities helping them steer clear of potential problems and drives “beyond compliance” programmes which help to future-proof companies’ ability to connect with younger consumers.
See all Forum resources
Related content
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RAC Programme Meeting Overview (February 2022)
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 23 February 2022.
Read more about "RAC Programme Meeting Overview (February 2022)"
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Advertising & policy
LATAM mapping: Regulatory efforts to restrict food marketing in Latin America
This mapping provides an overview of the latest regulatory developments and industry commitments in Latin America.
Read more about "LATAM mapping: Regulatory efforts to restrict food marketing in Latin America"
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Advertising & policy
RAC Programme Meeting Overview (November 2021)
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 15 November 2021.
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Webinar: IFBA’s Enhanced Responsible Marketing Policy
In August 2021, eleven of the largest global food and drinks brands agreed to further restrict advertising to children of products high in fat, sugar and salt. Join our webinar to understand the background to this voluntary global initiative and find out what compliance means in practice.
Read more about "Webinar: IFBA’s Enhanced Responsible Marketing Policy"
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Advertising & policy
RAC Programme Meeting Overview (September 2021)
Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 22 September 2021.
Read more about "RAC Programme Meeting Overview (September 2021)"
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Advertising & policy
Major food companies agree new self-regulatory controls on food marketing globally
Chocolates, candies/confectionery, potato crisps, soft drinks and ice creams will no longer be advertised to children under the age of 13.
Read more about "Major food companies agree new self-regulatory controls on food marketing globally"
