Responsible Advertising and Children
WFA Responsible Advertising and Children Forum (RAC)
The Responsible Advertising and Children (RAC) Forum brings together over 1000 professionals globally with a direct stake in the sensitive issue of marketing and children.
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RAC’s vision is to provide global leadership by championing good practices in marketing communications to children. This exercise is shaped by a continuous dialogue and engagement with policy-makers, society and parents.
RAC keeps members up to speed with latest developments, engages with policymakers and other stakeholders on priority issues, identifies emerging trends and concerns, draws up potential industry and company solutions, monitors member activities helping them steer clear of potential problems and drives “beyond compliance” programmes which help to future-proof companies’ ability to connect with younger consumers.
Upcoming Forum Events
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Since 1996, the Responsible Advertising and Children Programme (RAC) has brought together advertisers, agencies and the media at an international and European level to anticipate and understand societal and parental aspirations regarding responsible marketing communications and children. RAC brings together almost a thousand people globally with an interest and stake in the issue of marketing and children. The network is almost 400 strong in Europe, over 150 of whom come to our quarterly meetings in Brussels every year to address the issues of highest priority to brand owners.
RAC’s vision is to provide global leadership by championing good practices in marketing communications to children. This exercise is shaped by a continuous dialogue and engagement with policy-makers, society and parents.
RAC keeps members up to speed with latest developments, engages with policy-makers and other stakeholders on priority issues, identifies emerging trends and concerns, draws up potential industry and company solutions, monitors member activities helping them steer clear of potential problems and drives “beyond compliance” programmes which help to future-proof companies’ ability to connect with younger consumers.
See all Forum resources
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RAC Programme Meeting Overview (September 2020)
Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 23 September 2020.
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Product placement under the revised AVMSD – Briefing note
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RAC Programme Meeting Overview (May 2020)
Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 27 May 2020.
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Data collection in the crosshairs as kids’ screen time soars
With children's screen time on the rise during the lockdown, concerns around their exposure to marketing and data collection practices online are on the rise, explains WFA Senior Policy Manager, Rebecka Allén.
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RAC Programme Meeting Overview (February 2020)
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