Navigating the path to transformative Insights partnerships
Reaching the summit: Elevating the insights function with AI
WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.
Join the Forum
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
For global/regional market research and consumer insight specialists
The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.
Three out four advertisers say there is insufficient transparency in media buying.
In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of data and technology, while also specifying how to overcome silos, close capability gaps, re-engineer processes and address other cultural issues.
Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media
We are still far from seeing one global standard across all markets and this raises a number of challenges for companies.
In this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going forward.