Insight Forum

WFA Insight Forum

WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.

Join the Forum

Key resources

Navigating the path to transformative Insights partnerships

Navigating the path to transformative Insights partnerships

Insights can make the difference between seizing an opportunity and missing the market.
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Reaching the summit: Elevating the insights function with AI

Reaching the summit: Elevating the insights function with AI

New technology is changing the way the insights function works across the globe.
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Organising the insights function for maximum business impact

Organising the insights function for maximum business impact

Pprovides a clear roadmap that enables global insights leaders to deliver maximum impact.
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Upcoming Forum events

  1. WFA Forum Connect

    Mumbai India

    03 Feb 2026

    There are places available.

    Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.

    More information Register for this meeting

  2. WFA Forum Connect Mumbai

    Mumbai India

    03 Feb 2026

    There are places available.

    Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.

    More information Register for this meeting

  3. Insight Forum

    Stockholm Sweden

    22 Apr 2026

    For global/regional market research and consumer insight specialists

    More information Register for this meeting

The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.

See more Forum resources

Related content

RSS Feed
  1. Insight Forum Meeting Overview (November 2024)
    Event reports
    27 November 2024 at 16:57

    Insight Forum Meeting Overview (November 2024)

    Overview of the Insight Forum held remotely, November 2024

    Read more about "Insight Forum Meeting Overview (November 2024)"
  2. Knowledge Spotlight: Media Measurement 101
    Video
    14 November 2024 at 18:00
    Cross-media measurementMedia & analytics

    Knowledge Spotlight: Media Measurement 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Media Measurement 101"
  3. Insight Forum Meeting Overview (September 2024)
    Event reports
    7 November 2024 at 16:33

    Insight Forum Meeting Overview (September 2024)

    Overview of the Insight Forum held in Geneva, September 2024

    Read more about "Insight Forum Meeting Overview (September 2024)"
  4. How AI could augment human insights
    1 October 2024 at 00:00
    Media & analyticsAI

    How AI could augment human insights

    New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at the WFA, explains how it is enabling a more strategic approach.

    Read more about "How AI could augment human insights"
  5. Knowledge Spotlight: Advanced/Connected TV
    Video
    29 July 2024 at 12:00

    Knowledge Spotlight: Advanced/Connected TV

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Advanced/Connected TV"
  6. Every brand needs a stronger insight function
    22 July 2024 at 09:00
    Media & analyticsGlobal Marketer WeekForum Connect

    Every brand needs a stronger insight function

    Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana Danila, Senior Manager, Global Insights at WFA, makes the case for greater investment.

    Read more about "Every brand needs a stronger insight function"

Chairperson

  • Joel Renkema

    Joel Renkema

    Global Head of Insights, Inter IKEA Group

WFA Contact