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The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab
8 CMOs: “My big insight from Cannes”
8 CMOs on how AI is changing brand marketing
Uncertainty on the Croisette
Key trends from Cannes jurors and commentators
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CMOs on Cannes Lions 2025
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Cannes Lions
8 CMOs: “My big insight from Cannes”
Each marketer will have taken something different from their Cannes experience this year. We asked eight CMOs for their key…
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Cannes Lions
8 CMOs on how AI is changing brand marketing
WFA members reveal how AI is already impacting on their processes and people and how they plan to develop their…
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Cannes Lions
CMOs share biggest lessons of 2025
Coping with uncertainty, boosting creativity and focusing on your people are key agenda items for many CMOs.
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Advertising & policyAI
Generative and Agentic AI are coming for media
New research reveals that generative and agentic AI is set to have a major impact on media practices.
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Candid CMO
The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab
When you’ve been with the company since Day 1, change is inevitable. Cheryl Goh, Group VP of Marketing at Grab, explains how…
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Marketing strategyMarketing strategy
Insight Forum meeting overview: Leaders of tomorrow (Jul 2025)
Overview of the WFA Insight Forum meeting, held remotely as part of the mini-series “Insights Career…
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Agencies & partnersAgency management
WFA and VoxComm launch new pitch principles
New initiative aims to update pitch practices and foster stronger partnerships between brands and agencies.
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Cannes Lions
Celebrating creativity with #NotInCannes
While many in our industry were in Cannes last month celebrating creativity, members of WFA’s Asia Advisory…
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Cannes Lions
Uncertainty on the Croisette
Talk of AI dominated Cannes, but I believe creativity will continue to make the difference in a world focused on data and tech. Some…
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