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CMOs on Cannes Lions 2025

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  1.    8 CMOs: “My big insight from Cannes”
    Cannes Lions

    8 CMOs: “My big insight from Cannes”

    Each marketer will have taken something different from their Cannes experience this year. We asked eight CMOs for their key…

    Read more about "8 CMOs: “My big insight from Cannes”"
  2.    8 CMOs on how AI is changing brand marketing
    Cannes Lions

    8 CMOs on how AI is changing brand marketing

    WFA members reveal how AI is already impacting on their processes and people and how they plan to develop their…

    Read more about "8 CMOs on how AI is changing brand marketing"
  3.    CMOs share biggest lessons of 2025
    Cannes Lions

    CMOs share biggest lessons of 2025

    Coping with uncertainty, boosting creativity and focusing on your people are key agenda items for many CMOs.

    Read more about "CMOs share biggest lessons of 2025"
  4.    Generative and Agentic AI are coming for media
    Advertising & policyAI

    Generative and Agentic AI are coming for media
    Open to WFA members only

    New research reveals that generative and agentic AI is set to have a major impact on media practices.

    Read more about "Generative and Agentic AI are coming for media"
  5.    The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab
    Candid CMO

    The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab

    When you’ve been with the company since Day 1, change is inevitable. Cheryl Goh, Group VP of Marketing at Grab, explains how…

    Read more about "The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab"
  6.    Insight Forum meeting overview: Leaders of tomorrow (Jul 2025)
    Marketing strategyMarketing strategy

    Insight Forum meeting overview: Leaders of tomorrow (Jul 2025)

    Overview of the WFA Insight Forum meeting, held remotely as part of the mini-series “Insights Career…

    Read more about "Insight Forum meeting overview: Leaders of tomorrow (Jul 2025)"
  7.    WFA and VoxComm launch new pitch principles
    Agencies & partnersAgency management

    WFA and VoxComm launch new pitch principles
    Open to WFA members only

    New initiative aims to update pitch practices and foster stronger partnerships between brands and agencies.

    Read more about "WFA and VoxComm launch new pitch principles"
  8.    Celebrating creativity with #NotInCannes
    Cannes Lions

    Celebrating creativity with #NotInCannes

    While many in our industry were in Cannes last month celebrating creativity, members of WFA’s Asia Advisory…

    Read more about "Celebrating creativity with #NotInCannes"
  9.    Uncertainty on the Croisette
    Cannes Lions

    Uncertainty on the Croisette

    Talk of AI dominated Cannes, but I believe creativity will continue to make the difference in a world focused on data and tech. Some…

    Read more about "Uncertainty on the Croisette"
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    21 Aug 2025

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    09 Sept 2025

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    Paris France

    09 Sept 2025

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