Home
The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab
8 CMOs: “My big insight from Cannes”
8 CMOs on how AI is changing brand marketing
Uncertainty on the Croisette
Key trends from Cannes jurors and commentators
Now on the Better Marketing podcast
-
Keep on listening
See all episodes
Episodes
CMOs on Cannes Lions 2025
Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeDiscover the latest industry knowledge
-
Cannes Lions8 CMOs: “My big insight from Cannes”
Read more about "8 CMOs: “My big insight from Cannes”"Each marketer will have taken something different from their Cannes experience this year. We asked eight CMOs for their key…
-
Cannes Lions8 CMOs on how AI is changing brand marketing
Read more about "8 CMOs on how AI is changing brand marketing"WFA members reveal how AI is already impacting on their processes and people and how they plan to develop their…
-
Cannes LionsCMOs share biggest lessons of 2025
Read more about "CMOs share biggest lessons of 2025"Coping with uncertainty, boosting creativity and focusing on your people are key agenda items for many CMOs.
-
Advertising & policyAIGenerative and Agentic AI are coming for media
Read more about "Generative and Agentic AI are coming for media"New research reveals that generative and agentic AI is set to have a major impact on media practices.
-
Candid CMOThe Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab
Read more about "The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab"When you’ve been with the company since Day 1, change is inevitable. Cheryl Goh, Group VP of Marketing at Grab, explains how…
-
Marketing strategyMarketing strategyInsight Forum meeting overview: Leaders of tomorrow (Jul 2025)
Read more about "Insight Forum meeting overview: Leaders of tomorrow (Jul 2025)"Overview of the WFA Insight Forum meeting, held remotely as part of the mini-series “Insights Career…
-
Agencies & partnersAgency managementWFA and VoxComm launch new pitch principles
Read more about "WFA and VoxComm launch new pitch principles"New initiative aims to update pitch practices and foster stronger partnerships between brands and agencies.
-
Cannes LionsCelebrating creativity with #NotInCannes
Read more about "Celebrating creativity with #NotInCannes"While many in our industry were in Cannes last month celebrating creativity, members of WFA’s Asia Advisory…
-
Cannes LionsUncertainty on the Croisette
Read more about "Uncertainty on the Croisette"Talk of AI dominated Cannes, but I believe creativity will continue to make the difference in a world focused on data and tech. Some…
Our upcoming events
See all events
-
Learn how to make the most of your WFA membership in one quick session.
-
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
-
Join WFA and Kantar for a deep dive into the role of innovation in sustainable transformation for the marketing industry.
-
For Europe's largest brands and retail media network, to discuss unleashing the full potential of retail media to transform commerce into a growth engine
-
Join us in Paris for this in-person AI Community meeting, kindly hosted by AXA.
-
WFA’s Sustainable Marketing Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage Sustainable Marketing to build strong, future-proof brands that benefit all stakeholders longer-term.