Knowledge

All knowledge & updates

1. 
   Videos & webinars

   21 October 2024
   Agency remuneration & contracts

   Knowledge Spotlight: Media agency contract

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Media agency contract"
2. 
   Event reports

   16 October 2024
   Digital policyMarketing law

   PAG Meeting Overview (September 2024)

   Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 24 September 2024

   Read more about "PAG Meeting Overview (September 2024)"
3. 
   Videos & webinars

   16 October 2024

   Knowledge Spotlight: In-housing 101

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: In-housing 101"
4. 
   Videos & webinars

   10 October 2024

   Knowledge Spotlight: Sponsorship Operations 101

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Sponsorship Operations 101"
5. 
   Reports & whitepapers

   10 October 2024
   Audience measurementChannelsMedia governanceMedia transparencyProgrammatic

   Media inflation set to rise in 2025 and 2026, WFA Outlook report

   Open to WFA members only

   9 out of 10 top global markets expected to see prices rise more than in 2024.

   Read more about "Media inflation set to rise in 2025 and 2026, WFA Outlook report"
6. 
   Event reports

   9 October 2024
   Marketing procurement

   WFA Sourcing Forum, Forum Connect, Amsterdam (March 2024)

   Overview of the WFA Sourcing Forum meeting, held in Amsterdam as part of Forum Connect

   Read more about "WFA Sourcing Forum, Forum Connect, Amsterdam (March 2024)"
7. 
   Benchmarks & surveys

   8 October 2024
   Marketing capabilities

   Benchmark: Sustainability Capability

   WFA member benchmark on industry best practices for building capability specifically around sustainability topics

   Read more about "Benchmark: Sustainability Capability"
8. 
   Briefings & position papers

   8 October 2024
   Digital policyMarketing lawAI (Artificial Intelligence)AI

   WFA Regulatory Tracker: Gen AI Transparency Obligations

   An overview of AI transparency obligations key markets globally

   Read more about "WFA Regulatory Tracker: Gen AI Transparency Obligations"
9. 
   Event reports

   8 October 2024

   CMO Forum APAC meeting overview (September 2024)

   Overview of the WFA CMO Forum Asia Pacific held in person in Singapore

   Read more about "CMO Forum APAC meeting overview (September 2024)"
10. 
    Videos & webinars

    7 October 2024
    Audience measurementBrand safetyMedia governanceBrand safety

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
11. 
    Videos & webinars

    4 October 2024
    Marketing capabilitiesMarketing operations

    Knowledge Spotlight: Effective pitch

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Effective pitch"
12. 
    Videos & webinars

    3 October 2024
    CreativityAI

    Knowledge spotlight: AI-augmented skills

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: AI-augmented skills"
13. 
    Opinions

    2 October 2024
    AI (Artificial Intelligence)AI

    How brands are tackling generative AI’s challenges and opportunities

    WFA research into the usage of generative AI earlier this month revealed that legal and ethical risks and lack of capabilities…

    Read more about "How brands are tackling generative AI’s challenges and opportunities"
14. 
    Opinions

    2 October 2024
    Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology

    This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…

    Read more about "This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns"
15. 
    2 October 2024
    Digital policyAI (Artificial Intelligence)AI

    Consumer perspectives on AI in advertising & marketing

    Open to WFA members only

    Keep track of consumers expectations and perspectives on the use of generative AI in advertising and…

    Read more about "Consumer perspectives on AI in advertising & marketing"
16. 
    Videos & webinars

    2 October 2024
    InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technology

    Knowledge Spotlight: Meta’s vision for AI

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Meta’s vision for AI"
17. 
    2 October 2024
    Marketing operationsOrganisation & structure

    Marketing Matters in Asia-Pacific

    Members of WFA’s CMO Forum in Asia-Pacific met during Marketing Matters in Singapore, focusing on the value equation for…

    Read more about "Marketing Matters in Asia-Pacific"
18. 
    Benchmarks & surveys

    1 October 2024
    Agency managementMarketing procurement

    Benchmark: Shopper Marketing

    WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies

    Read more about "Benchmark: Shopper Marketing"
19. 
    1 October 2024
    AIConsumer insightData & analyticsData-driven marketing

    How AI could augment human insights

    Open to WFA members only

    New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at…

    Read more about "How AI could augment human insights"
20. 
    Videos & webinars

    26 September 2024
    Audience measurementBrand safetyMedia governanceBrand safety

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
21. 
    Press releasesBenchmarks & surveys

    25 September 2024
    Self-regulationMarketing law

    Co-operation between marketing and policy experts reaches unprecedented levels in Latin America

    Levels of cooperation between marketing and policy teams in LATAM outscore that of their global counterparts, shows new WFA…

    Read more about "Co-operation between marketing and policy experts reaches unprecedented levels in Latin America"