All That Matters Conference 2019

External event

Asia’s leading sports and entertainment industry conference, featuring a multidisciplinary Marketing, Digital, Music, Sports and Gaming programme

/ The event

All That Matters offers the unique meeting point in the region for the most influential players in global entertainment.

Music, Sports, Gaming, Digital Marketing… these industries gather in Singapore at the outstanding Ritz-Carlton Millenia from September 16-18, 2019 in the most exciting week of the entertainment calendar prior to the Formula 1 Grand Prix.

Take a look at the conference agenda here:

WFA is a proud supporter of All That Matters and will partner with Branded for a fourth year to present Marketing Matters (September 18), leading and moderating a series of sessions during the day.

  • Gaming Demystified: Unlocking brand growth opportunities in video gaming: Branded, 2CV and WFA will launch a must-have report for brands looking to explore the massive commercial opportunities available within the video gaming industry. (9:00-11:30am)
  • State of the Union: World Federation of Advertisers President’s Address: Raja Rajamannar, Mastercard CMO and WFA President in conversation with WFA CEO Stephan Loerke. (11:30-12:15pm)
  • Leading from the Front: Panel discussion with Hui Mei Lee (HP), Nicole McMillan (Mars Wrigley Confectionary) and Dick van Motman (Dentsu Aegis), moderated by WFA APAC Director Ranji David. (12:15-1:00pm)
  • CMO Luncheon: exclusive, invitation-only event where senior marketers break bread with the best in the business, connect with captains of industry and engage with ground-breaking thought leaders to discuss the biggest trends from the entertainment mediaverse and what this means for brands. (1:00-2:00pm, register here)
  • Data Danger: Panel discussion with Claudia Chan (SAP), Lia Sheena (Mastercard) and Adam Wee (CIMB), moderated by WFA Director of Digital Policy Catherine Armitage. (2:45-3:30pm)

Contact us

For more information or questions, please contact Ranji David


Raja Rajamannar

WFA President and Chief Marketing & Communications Officer and President Healthcare, Mastercard

Stephan Loerke


Hui Mei Lee

Global Agency Strategy Lead, APJ, HP

Nicole McMillan

Vice President Marketing AMEA, Mars Wrigley

Dick van Motman

Global CEO, Creative & Content, Dentsu Aegis

Claudia Chan

Digital Government Lead, Southeast Asia, SAP

Mohamed Adam Wee Abdullah

Group Chief Marketing Officer, CIMB Group

Lia Sheena

Senior Counsel, Privacy and Data Protection, Mastercard