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Data & Insight
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Media & analyticsWFA reveals first results from new media contract benchmarking
Read more about "WFA reveals first results from new media contract benchmarking"WFA has launched new research into media agency Master Services Agreements (MSAs), highlighting the key areas where brands can find…
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Marketing strategyMarketing strategyInsight Forum meeting overview: Leaders of tomorrow (Jul 2025)
Read more about "Insight Forum meeting overview: Leaders of tomorrow (Jul 2025)"Overview of the WFA Insight Forum meeting, held remotely as part of the mini-series “Insights Career…
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Marketing technologyAIMarketing technologyAI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents
Read more about "AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
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Data integrity: the new currency for responsible media?
Read more about "Data integrity: the new currency for responsible media?"As the programmatic ecosystem continues to evolve, media quality remains a barrier to effectiveness and growth. Despite significant…
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Marketing technologyAIMarketing technology
AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
Read more about "AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
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Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technologyKnowledge Spotlight: Growing a Global Brand in Local Soil
Read more about "Knowledge Spotlight: Growing a Global Brand in Local Soil"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Media & analyticsThe rise of insights partnerships
Read more about "The rise of insights partnerships"Insights can make the difference between seizing an opportunity and missing the market. Ioana Danila, Senior Manager, Global…
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Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology
Knowledge Spotlight: AI and the Future of Search
Read more about "Knowledge Spotlight: AI and the Future of Search"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Audience measurementMedia & analyticsMarketing effectivenessMarketing technologyMarketing technology
Knowledge Spotlight: Marketing Mix Modelling 101
Read more about "Knowledge Spotlight: Marketing Mix Modelling 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Marketing technologyAIMarketing technologyAI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week
Read more about "AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
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Marketing effectivenessThe building blocks of effectiveness
Read more about "The building blocks of effectiveness"Defining marketing effectiveness is key if marketers are to justify investment and deliver on the profession’s promise of…
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Marketing effectivenessMedia and creative: together for superior effectiveness and ROAS (Google)
Read more about "Media and creative: together for superior effectiveness and ROAS (Google)"On the 21st of January 2025, the WFA community was invited to the Google offices in Singapore for an evening of insights and…
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For Europe's largest brands and retail media network, to discuss unleashing the full potential of retail media to transform commerce into a growth engine
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Join us in Paris for this in-person AI Community meeting, kindly hosted by AXA.
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WFA’s Sustainable Marketing Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage Sustainable Marketing to build strong, future-proof brands that benefit all stakeholders longer-term.
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Discover the Future of Cross-Media Measurement
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WFA Media Forum brings together The Quarterback, Ebiquity and FirmDecisions for a unique session to update and upskill teams ahead of media agency MSA negotiation season.
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