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Agencies & Partners
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Influencer marketingAIMajor brands wary of using AI influencers
Read more about "Major brands wary of using AI influencers"New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real…
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Agency managementIn-House Forum Meeting Overview (March 2025)
Read more about "In-House Forum Meeting Overview (March 2025)"Overview of the In-House forum held remotely on 27th March 2025
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Agency evaluationAgency remunerationAgency rostersAgency managementMedia transformationInternationalising Media Agency Contracts
Read more about "Internationalising Media Agency Contracts"WFA has launched a new guide to global media agency contracts, designed to help brands manage these critical relationships better.…
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Agencies & partnersAgency managementBenchmark: Innovation in production
Read more about "Benchmark: Innovation in production"WFA member survey on the topic of suggested content production companies in Asia Pacific (or with global reach)
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Agencies & partnersAgency managementCreativitySpotlight: Evaluating Better Ideas
Read more about "Spotlight: Evaluating Better Ideas"Discover an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that WFA partnered on…
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Influencer marketingMore than half of multinational brands plan to boost influencer market spend
Read more about "More than half of multinational brands plan to boost influencer market spend"New WFA research indicates 60% of marketers say influencer marketing is becoming more…
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Agencies & partnersAgency managementEvaluating Better Ideas
Read more about "Evaluating Better Ideas"The BetterIdeas Project, a pioneering global study in collaboration with WFA, addressing one of the most complex challenges facing…
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Agencies & partnersAgency remunerationAgency managementKnowledge Spotlight: Media Management in China for 2025 and beyond
Read more about "Knowledge Spotlight: Media Management in China for 2025 and beyond"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agency managementMarketing structureIn-House Forum Meeting Overview (Jan 2025)
Read more about "In-House Forum Meeting Overview (Jan 2025)"Overview of the In-House forum held remotely on 23rd January 2025
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Influencer marketingMarketing capabilitiesMarketing operations
Spotlight: More effective B2B influencer marketing
Read more about "Spotlight: More effective B2B influencer marketing"From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can…
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Agency evaluation
Regional WFA-IARD Webinar for APAC
Read more about "Regional WFA-IARD Webinar for APAC"Setting standards that effectively protect minors in digital environments.
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Agencies & partnersAgency remunerationSpotlight: A 2024 Agency Roundup - Beyond the Surface
Read more about "Spotlight: A 2024 Agency Roundup - Beyond the Surface"Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome…
Our upcoming events
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WFA is partnering with SXSW London, the unmissable business conference showcasing & discovering the world's best innovators in tech and creativity from 2–7 June 2025.
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WFA is partnering with ProcureCon Marketing at Queen Elizabeth II Conference Centre, London, United Kingdom
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WFA is partnering with ICON - Influencing the World, a pioneering global conference exploring how influence shapes business, technology, entertainment, and society. Taking place in Lisbon from June 4–6, 2025, ICON is the ultimate gathering of thought leaders, industry icons, and innovators.
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Join us to hear WFA Media team unpack the results of the latest Outlook poll of media price inflation forecasts for LATAM in particular, with the latest trends across the region and individual markets.
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The production landscape has evolved significantly since the last WFA survey in 2021. The sector appears to be in a state of flux, with many brands navigating the pressure to produce and deliver the necessary volume of content, often within tighter budgets and at increased speed.
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Attendance is only open for companies that are signatories of the Responsible Marketing Pact (RMP).
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