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Agencies & Partners
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Agency managementAgency review & pitchingCreativityWFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon
Read more about "WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon"In episode 31 of the Better Marketing Pod, host David Wheldon speaks with Creative Salon founders Claire Beale and Sonoo Singh on…
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Agency review & pitchingMarketing procurementBenchmark: Recommended PR agencies
Read more about "Benchmark: Recommended PR agencies"WFA member benchmark on recommended PR agencies
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Agency review & pitchingMarketing procurement
Benchmark: recommended adaptation/translation agencies
Read more about "Benchmark: recommended adaptation/translation agencies"WFA member benchmark on recommended adaptation/translation agencies, specifically those who can offer copywriting services…
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Agency review & pitchingMarketing procurement
Benchmark: Recommended market research sources of data
Read more about "Benchmark: Recommended market research sources of data"WFA member benchmark on recommended market research sources of data for market research agency benchmarks
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Agency review & pitchingMarketing procurement
Benchmark: Recommended POSM production companies
Read more about "Benchmark: Recommended POSM production companies"WFA member benchmark on recommended POSM production services across Europe
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Agency review & pitchingMarketing procurement
Benchmark: Recommended packaging design agencies
Read more about "Benchmark: Recommended packaging design agencies"WFA member benchmark on recommended packaging design agencies.
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Agency managementMarketing operationsOrganisation & structureSpotlight: Housekeeping: In-house agency trends and challenges
Read more about "Spotlight: Housekeeping: In-house agency trends and challenges"WFA webinar on in-house agency trends and challenges
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Agency remuneration & contractsSpotlight: The Evolution of Sponsorship
Read more about "Spotlight: The Evolution of Sponsorship"Sponsorship has grown up.
For many brands, sponsorship used to be viscerally driven, often without any strategy and often…
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Agency review & pitchingGamingMarketing procurementBenchmark: recommended sponsorship activation partners
Read more about "Benchmark: recommended sponsorship activation partners"WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in…
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Agency remuneration & contractsAISpotlight: Search Engine Optimisation (SEO)
Read more about "Spotlight: Search Engine Optimisation (SEO)"The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue.
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Agency managementMarketing capabilitiesIn-housing set for rapid and continued growth at major multinationals
Read more about "In-housing set for rapid and continued growth at major multinationals"According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…
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InfluencersInfluencersMarketing procurementBenchmark: end to end talent management process - in-housing vs outsourcing
Read more about "Benchmark: end to end talent management process - in-housing vs outsourcing"WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they…
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