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Media Governance & Guardianship
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Audience measurementChannelsProgrammatic & ad techSpotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
Read more about "Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts"Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.
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Audience measurementMedia & analyticsMarketing effectivenessMarketing technologyMarketing technologyKnowledge Spotlight: Marketing Mix Modelling 101
Read more about "Knowledge Spotlight: Marketing Mix Modelling 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Audience measurementCross-media measurementHalo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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Cross-media measurementCross-media measurement is an advertisers’ North Star
Read more about "Cross-media measurement is an advertisers’ North Star"Campaigns now typically feature nine different touchpoints, making the challenge of measuring impact more acute, but more vital than…
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Audience measurementCross-media measurement
Halo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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Cross-media measurementMedia & analytics
Knowledge Spotlight: Media Measurement 101
Read more about "Knowledge Spotlight: Media Measurement 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Advertising & policyMedia & analyticsAI
Knowledge Spotlight: Digital Privacy 101
Read more about "Knowledge Spotlight: Digital Privacy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Programmatic & ad techAgencies & partnersIntegrated marketingBrand purposeAgency managementCreativityInfluencer marketingMarketing effectivenessMarketing procurementIntegrated marketingMarketing capabilitiesMarketing procurement
Knowledge Spotlight – Sponsorship Strategy 101
Read more about "Knowledge Spotlight – Sponsorship Strategy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Audience measurementChannelsProgrammatic & ad techWFA Outlook report: Media inflation set to rise in 2025 and 2026
Read more about "WFA Outlook report: Media inflation set to rise in 2025 and 2026"9 out of 10 top global markets expected to see prices rise more than in 2024.
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Audience measurementCross-media measurementHalo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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Audience measurementCross-media measurement
Halo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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ChannelsAre you retail media ready?
Read more about "Are you retail media ready?"Retail media is the biggest ad spend story in 2024, creating new challenges for advertisers as Tom Ashby, Global Lead, Media…
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WFA is partnering with Campaign Asia for Campaign 360, Asia's premier brand marketing event.
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This month, the Irish Data Protection Commission fined TikTok €530 million for unlawfully transferring European user data to China and failing to provide adequate transparency, breaching the EU's General Data Protection Regulation. In response, WFA is hosting a discussion with TikTok on the ruling.
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.
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The Creative Data Summit is the first-ever gathering of marketing leaders who believe in the power of creative data. They know that creative is an important growth lever and emerging data technologies are opening up a new dawn in creative effectiveness.
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WFA is partnering with SXSW London, the unmissable business conference showcasing & discovering the world's best innovators in tech and creativity from 2–7 June 2025.
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