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Industry issues
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Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technologyKnowledge Spotlight: Growing a Global Brand in Local Soil
Read more about "Knowledge Spotlight: Growing a Global Brand in Local Soil"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Advertising & policyRAC Programme Meeting Overview (February 2025)
Read more about "RAC Programme Meeting Overview (February 2025)"An overview of the Responsible Advertising and Children (RAC) programme meeting held online on 26 February…
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Influencer marketingMore than half of multinational brands plan to boost influencer market spend
Read more about "More than half of multinational brands plan to boost influencer market spend"New WFA research indicates 60% of marketers say influencer marketing is becoming more…
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Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology
Knowledge Spotlight: AI and the Future of Search
Read more about "Knowledge Spotlight: AI and the Future of Search"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Advertising & policyDigital policyPAG Meeting Overview (February 2025)
Read more about "PAG Meeting Overview (February 2025)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 4 February 2025
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Digital policyMarketing technologyMarketing technologyPrivacy and Tech Forum
Read more about "Privacy and Tech Forum"For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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Audience measurementCross-media measurementHalo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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Cross-media measurementCross-media measurement is an advertisers’ North Star
Read more about "Cross-media measurement is an advertisers’ North Star"Campaigns now typically feature nine different touchpoints, making the challenge of measuring impact more acute, but more vital than…
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Responsible Food Marketing Policy: WFA key messages
Read more about "Responsible Food Marketing Policy: WFA key messages"WFA’s key messages advocating for proportionate, evidence-based and robust policies on food marketing and…
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.
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The Creative Data Summit is the first-ever gathering of marketing leaders who believe in the power of creative data. They know that creative is an important growth lever and emerging data technologies are opening up a new dawn in creative effectiveness.
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WFA is partnering with SXSW London, the unmissable business conference showcasing & discovering the world's best innovators in tech and creativity from 2–7 June 2025.
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WFA is partnering with ProcureCon Marketing at Queen Elizabeth II Conference Centre, London, United Kingdom
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WFA is partnering with ICON - Influencing the World, a pioneering global conference exploring how influence shapes business, technology, entertainment, and society. Taking place in Lisbon from June 4–6, 2025, ICON is the ultimate gathering of thought leaders, industry icons, and innovators.
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