British association welcomes new Director-General

As of 9 January 2017, Phil Smith is the new Director-General of the Incorporated Society of British Advertisers (ISBA). He takes over from Mike Hughes who held the role for 10 years.

"I'm proud of what the ISBA team has achieved over the past ten years and I'm delighted to be passing the torch to Phil. He of course knows ISBA and its members well and I know that he will provide strong leadership in driving ISBA through the next chapter of its evolution", Mike Hughes said.

Smith is an industry veteran, having been Marketing Director at Kraft and Commercial & Operations Director at Camelot, as well as senior leadership roles on the boards of grocery chains' Kwiksave, Somerfield and Musgrave. He also worked at several tech start-ups. Phil formerly chaired ISBA's Executive Committee.

"I'm hugely excited by this opportunity to build on Mike's excellent stewardship and to be a catalyst in shaping ISBA's agenda, so that it maintains a clear and robust voice and delivers value to its members in this fast-moving environment", Smith said.

For more information, contact ISBA.