MediaSense and WFA announce Media Transformation partnership

The strategic partnership builds on a number of years of collaboration between the WFA and MediaSense, including recent co-authored research on Global media talent and Working/Non-Working taxonomy.

"We are thrilled to be partnering with the WFA as their global media transformation partner," said Ryan Kangisser, Managing Partner, MediaSense “The last 2 years has seen unprecedented levels of transformation occurring across brands’ internal and external organisations, as they seek to establish more agile, consumer-centric operating models. We are excited to share our deep experience and expertise in this area with WFA’s membership and guide them on their transformation journeys."

Matt Green, Director of Global Media Services, WFA comments:

“Alongside the contributions they’ve made to a number of recent joint projects, MediaSense's proven track record in the area of media transformation makes them a valuable addition to our Strategic Partner programme. Media transformation is a key priority for our members and we’re looking forward to a relationship intended to provide even more insights, tools and utilities to the Media Forum network.”

About MediaSense

MediaSense are a global media advisory firm, empowering the world’s leading brands to engineer greater productivity from their media investments, and design more agile and effective media operating models.

MediaSense partners with 60+ Global and UK brands to unlock media value, including Coca-Cola, Chanel, Adidas, Haleon, Dyson, and the UK Government. Capabilities lie across three distinct areas:

1. Models: Transforming internal and external operating models to break down silos, enhance productivity and drive value creation;
2. Partners: Managing pitches and optimising partnerships in line with value, performance, and capability requirements;
3. Analytics: Auditing and analysing cross channel data to optimise the performance of media assets and investments.