A CMOs Wake Up Call - not Who but How

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An Agency Mania Solutions article exploring why CMOs must shift their mindset and focus from "which agencies shoud I hire?" to "How can I operate to embolden agencies to succeed?"

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Expert opinion

14 March 2024

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Bruno Gralpois of Agency Mania Solutions discusses how CMOs can navigate the increasingly complex marketing discipline and examines key insights into optimising the approach to agency partnerships and how to drive sustainable growth.

The article is available for WFA members to download below:

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pdf WFA_AMS_CMOWakeupCall.pdf

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Tags: Expert opinion Agencies & partners

Article details

Expert opinion

14 March 2024

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