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The AI-fluent CMOs: Transformative Force in Today’s Business
Are you a marketing leader looking to stay ahead of the curve in an AI-driven world? The Infosys CMO Radar 2024 infographic —a concise, insightful summary of the research report, "The CMO Radar 2024" explores major industry shifts, addresses key challenges, and unveils unprecedented opportunities to help CMOs and their teams thrive in a rapidly transforming market.
Article details
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WFA
Report
4 March 2025
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The Infosys CMO Radar 2024 offers valuable insights on four main trends that will shape the future of marketing:
- Unleashing the power of AI: As artificial intelligence (AI) takes center stage, CMOs are spearheading a marketing revolution, harnessing cutting-edge technologies to fuel unprecedented business growth and innovation
- Personalization at scale: Customers today expect personalized experiences, and CMOs must leverage data and technology to achieve personalization at scale.
- Omnichannel marketing: With the increasing use of multiple devices and channels, CMOs need to adopt an omnichannel approach to reach their target audience effectively and deliver cohesive experiences
- Data-driven decision making: Data is the backbone of informed decision-making. CMOs must harness the power of data analytics to drive successful campaigns and strategies
The infographic is available for WFA members to download using the link below.
Article details
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WFA
Report
4 March 2025
