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Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. AI Knowledge Spotlight: The Future of AI Search with Google
    Webinar
    AI

    AI Knowledge Spotlight: The Future of AI Search with Google

    WFA

    AI is reshaping how consumers discover, evaluate and purchase products and services, fundamentally reshaping search dynamics. For brands, this evolution raises critical questions about visibility, measurement and relevance in a world where AI models increasingly mediate consumer journeys.

    Read more about "AI Knowledge Spotlight: The Future of AI Search with Google"
  2. AI Knowledge Spotlight with IPSOS
    Webinar
    AI

    AI Knowledge Spotlight with IPSOS

    WFA

    WFA research finds that upskilling remains one of the greatest roadblocks to AI adoption among brands. To help marketers navigate this challenge, WFA is expanding its webinar series to focus on AI.

    Read more about "AI Knowledge Spotlight with IPSOS"
  3. Unlocking AI for Public Affairs
    Webinar
    AI

    Unlocking AI for Public Affairs

    WFA

    A 90-minute interactive Policy Action Group (PAG) session, hosted in collaboration with Influence Builders, explored how public affairs professionals can harness AI to sharpen advocacy strategies, amplify influence and drive smarter engagement.  

    Read more about "Unlocking AI for Public Affairs"
  4. Knowledge Spotlight: Privacy enhancing technologies (PETs) in advertising with Google
    Webinar
    Advertising & policy

    Knowledge Spotlight: Privacy enhancing technologies (PETs) in advertising with Google

    WFA

    In an era of increasing privacy demands, Privacy-Enhancing Technologies (PETs) are essential. But what exactly are they?

    Read more about "Knowledge Spotlight: Privacy enhancing technologies (PETs) in advertising with Google"
  5. Spotlight: Unlocking Your WFA Benefits
    Webinar

    Spotlight: Unlocking Your WFA Benefits

    WFA

    Need a quick refresher on what WFA membership includes or how to get started?

    Discover this fast, info-packed session covering the essentials: what WFA is all about, key member benefits, and a sneak peek at the work we're doing now that could be especially relevant to you.

    Read more about "Spotlight: Unlocking Your WFA Benefits"
  6. Bias in AI and Inclusive Prompting with Creative Equals
    Webinar
    AI

    Bias in AI and Inclusive Prompting with Creative Equals

    WFA

    Bias in AI and inclusive prompting: identifying and challenging bias in AI tools. 

    Read more about "Bias in AI and Inclusive Prompting with Creative Equals"
  7. APAC Spotlight: Creative briefing - using AI to stoke EI
    VideoWebinar
    CreativityMarketing technologyAIDigital media transformationMarketing technology

    APAC Spotlight: Creative briefing - using AI to stoke EI

    WFA

    WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.

    Read more about "APAC Spotlight: Creative briefing - using AI to stoke EI"
  8. Inclusive Marketing - Why representation matters to your customers and your brand
    VideoWebinar
    Inclusive marketing

    Inclusive Marketing - Why representation matters to your customers and your brand

    WFA

    A WFA session around how to embed true representation across the entire marketing process

    Read more about "Inclusive Marketing - Why representation matters to your customers and your brand"
  9. Planet Pledge Spotlight: COP26
    VideoWebinar
    Advertising & policyCMO Forum

    Planet Pledge Spotlight: COP26

    WFA

    In November 2021, world and business leaders alike gathered in Glasgow for COP26. The most important climate summit since 2015, when the world met in Paris to chart a new, more ambitious course to prevent catastrophic climate change.

    Read more about "Planet Pledge Spotlight: COP26"