Posts about Advertising & policy

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  1.    A guide to progressive gender portrayals in advertising
    Advertising & policyBrand purposeCannes LionsInclusive marketing

    A guide to progressive gender portrayals in advertising

    At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…

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  2.    DGX meeting overview (April 2018)
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (April 2018)

    Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.

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  3.    PAG Meeting Overview (May 2018, Brussels)
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (May 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.

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  4.    Briefing on New Deal for Consumers
    Advertising & policy

    Briefing on New Deal for Consumers

     WFA’s preliminary analysis of the potential impact on advertisers of the EU's New Deal for Consumers.

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  5.    Let's unstereotype it
    Advertising & policyInclusive marketing

    Let's unstereotype it

    The Unstereotype Alliance, the UN Women-led initiative aimed at breaking down stereotypes in advertising, held an event in New York…

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  6.    GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges

    WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for…

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  7.    The lesson of Facebook: the online business model must adapt
    Advertising & policyDigital policy

    The lesson of Facebook: the online business model must adapt

    This whole episode is going to precipitate more consumer calls for data transparency.

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  8.    Global viewability benchmarks 2017
    Ad fraudAudience measurementAdvertising & policyTrends & forecastsCross-media measurementMedia & analyticsMarketing effectiveness

    Global viewability benchmarks 2017

    WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

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  9.    PAG Meeting Overview (February 2018, Brussels)
    Advertising & policyDigital policyInfluencer marketing

    PAG Meeting Overview (February 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…

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  10.    Webinar: ePrivacy - what is it and what does it mean for brands? (2018)
    Advertising & policyDigital policy

    Webinar: ePrivacy - what is it and what does it mean for brands? (2018)

    In this webinar, WFA will give an overview of the ePrivacy Regulation and answer any questions you may have.

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  11.    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
    Advertising & policyBrand purposeBrand reputationInclusive marketing

    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance

    This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…

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  12.    Coalition for Better Ads: Feb 2018 State of play
    Ad fraudAdvertising & policyAd techPrivacy & tech

    Coalition for Better Ads: Feb 2018 State of play

    The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards. 

    To view this…

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