Posts about Advertising & policy

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1. 
   Event reports
   Advertising & policyDigital policyPrivacy & techGDPR

   DGX meeting overview (February 2018)

   Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.

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2. 
   Guides & templates
   Advertising & policyDigital policyData governancePrivacy & techGDPR

   WFA DGX Guide to Data Transparency & GDPR

   A practical guide to ensuring responsible data use across the entire digital advertising value chain.

   Member-only content,…

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3. 
   Benchmark
   Ad fraudProgrammatic & ad techAdvertising & policyDigital policyAd techMedia & analyticsData governancePrivacy & techGDPRMarketing technologyDigital media transformationMarketing technology

   Survey on the Future of Programmatic Media

   WFA member survey. For additional details, please log in.

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4. 
   Guides & templates
   Advertising & policyDigital policyData governancePrivacy & techGDPRDigital media transformation

   Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)

   When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…

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5. 
   Report
   Advertising & policy

   EU Pledge Factsheet 2017

   The EU Pledge is a commitment by leading food & beverage companies to the European Commission’s Platform for Action on…

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6. 
   Report
   Advertising & policy

   EU Pledge Annual Reports

   In line with the Terms of Reference of the EU Platform for Action on Diet, Physical Activity and Health, EU Pledge signatories are…

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7. 
   Advertising & policy

   WFA top priorities for AVMSD trilogue discussions (2017)

   Priorities for WFA regarding the AVMSD revision.

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8. 
   Event reports
   Advertising & policyDigital policy

   ePrivacy task force meeting materials 26 Oct 2017

   Meeting materials for WFA members.

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9. 
   Report
   Advertising & policy

   C-suite overview of M2K developments globally (2017)

   Food marketing is under increasing pressure around the globe. This 2017 C-suite overview gives a birds-eye view of the latest…

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10. 
    Guides & templates
    Advertising & policyValue of advertising

    Advertising standards toolkit for the promotion of effective self-regulation

    Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…

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11. 
    Report
    Programmatic & ad techAdvertising & policyDigital policyPrivacy & techGDPR

    The contribution of data to digital advertising (Europe, 2017)

    This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…

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12. 
    Report
    Advertising & policyTrends & forecastsPrivacy & tech

    Europe research: Data-driven advertising and Europeans’ internet use

    This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…

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